This may be the actual reason why Netflix raised its price

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Netflix's About to Get More Expensive

Netflix recently announced that their subscription prices for the "two-screen" plan are about to go from the original $8.99 to $9.99. The plan is what lets users stream HD movies from two different devices simultaneously. The change will affect new users in the US, Canada and parts of Latin America while old users will be charged the extra dollar only starting on October 2016. The company claimed that the change in price is necessary to bring more high-quality, original content to the service but, according to Business Insider, Goldman Sachs says that there is another reason behind the decision.

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This may be the actual reason why Netflix raised its price
400303 03: Ready-to-be-shipped DVDs roll down an assembly line January 29, 2002 in San Jose, CA. The online DVD rental site Netflix.com has 500,000 subscribers who can rent, receive and return unlimited discs per month by mail. (Photo By Justin Sullivan/Getty Images)
400303 01: Netflix.com Chief Executive Officer Reed Hastings holds a ready-to-be-shipped DVD January 29, 2002 in San Jose, CA. The online DVD rental site has 500,000 subscribers who can rent, receive and return unlimited discs per month by mail. (Photo By Justin Sullivan/Getty Images)
400303 05: Packages of DVDs await shipment at the Netflix.com headquarters January 29, 2002 in San Jose, CA. The online DVD rental site has 500,000 subscribers who can rent, receive and return unlimited discs per month by mail. (Photo By Justin Sullivan/Getty Images)
Netflix CEO Reed Hastings gives a keynote address, January 6, 2016 at the CES 2016 Consumer Electronics Show in Las Vegas, Nevada. AFP PHOTO / ROBYN BECK / AFP / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
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Goldman, in fact, believes that the higher price is because too many users were sharing their password and the goal is to reduce such cases by pushing people to opt for the "one-screen" plan for single use or the "four-screen" plan for families. If users starts moving towards the "one-screen" plan, they would be much less likely to casually share their passwords, since they may not be able to access the service if someone else is using it at the same time.

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