Justin Bieber thinks One Direction chose the same release date as him for extra promo

Justin Bieber Reveals NEW "Purpose" Album Title and Details!

Last week Justin Bieber made a joke on Snapchat many assumed was calling out One Direction for choosing the same Nov. 13 release date as his much anticipated fourth studio album, believed to be titled Purpose. Now it appears Bieber doubled down last week with some more serious commentary in a radio interview with New Zealand's Smash! The Edge on Thursday.

When asked about One Direction's Made in the A.M., Bieber had a theory for why they would choose the same date as him -- after he'd already called dibs.

What Does the Release-Date Rumble Between One Direction vs. Justin Bieber Mean in the Digital Age?

"They're not really going on the road much, but we're talking about them right now, so it gives them some promo, right?" he said. "So, that's probably why they did it... I think it was strategy on their part because my release date was first."

Bieber was clear to make sure it wasn't getting to him, though, as he continued, "But whatever. It's whatever. It's going to be fun. I'm excited to see what happens."

Watch the interview here:

Related: See Justin Bieber's evolution through the years:

The Evolution of Justin Bieber
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Justin Bieber thinks One Direction chose the same release date as him for extra promo
Canadian pop megastar Justin Bieber (C) plays basketball with a young survivor of Super Typhoon Haiyan in Palo, Leyte province on December 10, 2013. Pop megastar Justin Bieber sang to and played basketball with young survivors of the Philippines' deadliest typhoon on December 10 after he flew into the disaster zone to boost an international relief effort. AFP PHOTO (Photo credit should read STR/AFP/Getty Images)
LOS ANGELES, CA - JULY 27: The winner of Champ of Charity singer Justin Bieber (L) and singer Cody Simpson onstage at the 2014 Young Hollywood Awards brought to you by Samsung Galaxy at The Wiltern on July 27, 2014 in Los Angeles, California. The Young Hollywood Awards will air on Monday, July 28 8/7c on The CW. (Photo by Frederick M. Brown/Getty Images for Variety)
The "Baby" singer headed straight to the salon for a new makeover ... this time going blonde! (Instagram)
LOS ANGELES, CA - AUGUST 23: Justin Bieber attends a VMA Pre-Party hosted by Chris Brown & Pia Mia featuring Bera on August 23, 2014 in Los Angeles, California. (Photo by Araya Diaz/Getty Images)
NEW YORK, NY - JAN 17: General view of a Justin Bieber for Calvin Klein Billboard located on Houston Street on January 17, 2015 in New York City. (Photo by Tomas/IMAGES/Getty Images)
LAS VEGAS, NV - MARCH 15: Singer Justin Bieber arrives at Omnia Nightclub at Caesars Palace to celebrate his birthday on the nightclub's opening weekend on March 15, 2015 in Las Vegas, Nevada. (Photo by Gabe Ginsberg/Getty Images)
CANNES, FRANCE - NOVEMBER 07: Singer Justin Bieber attends the 17th NRJ Music Awards ceremony at Palais des Festivals on November 7, 2015 in Cannes, France. (Photo by Marc Piasecki/WireImage)
LOS ANGELES, CA - JANUARY 18: Justin Bieber and Corey Gamble are seen in Beverly Hills, Ca on January 18, 2016 in Los Angeles, California. (Photo by Light Brigade/Bauer-Griffin/GC Images)

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