Negative nutrition headlines that make 1 dietitian cringe

Experts: Nutrition More Important Than Calories for Heart Health

Nutrition has become a click-bait worthy topic online. An enticing headline is typically all that's needed to get you to click and read. Many of these nutrition articles use an approach that's been shown to draw in readers: negativity.

Headlines that contain negative superlatives, such as "never," "worst," "avoid" and "don't," perform 30 percent better than those with positive adjectives such as "best," "always" and "greatest," according to research by Outbrain.

So that means readers are much more likely to click through to a story that uses negative wording in the headline.

That may be OK for other topics, but I'm troubled by this negative approach for nutrition articles. I would much rather focus on what to eat rather than what to avoid. Why not inspire positive behaviors instead of warning about the negative?

Turns out, that's not simply my own philosophy for nutrition communications. Research has shown that a focus on the "do" will win over an emphasis on the "don't."

The latest evidence is from Cornell University's Food and Brand Lab. Brian Wansink and Lizzy Pope analyzed 43 published studies that examined nutrition messages of public health campaigns. The analysis, published in Nutrition Reviews, found that the public responded best to positive advice – or what they call gain-framed messages (as opposed to negative or loss-based messages). People want to know what they should be eating and why it's good for them, instead of fear-based commentary or warnings about why you shouldn't be eating other foods.

Wansink concludes: "Evoking fear may seem like a good way to get your message across, but this study shows that, in fact, the opposite is true – telling the public that a behavior will help them be healthier and happier is actually more effective."

Interestingly, the study found that negative messages tended to work best with experts – such as registered dietitians and physicians – who were more knowledgeable about the subject. Yet, the general public who does not have the same background in nutrition would rather be told what they should eat instead of what they shouldn't.

I'm a firm believer in that. This is why I wish certain trends in nutrition articles would simply fall out of favor. Here are three nutrition headlines (often combined with a number for a list) that make me cringe:

Foods Nutritionists Say They Never Eat

I must confess: I've been asked to participate in some of these listicles, but I'm going to stop. Rachel Begun, a Boulder-based registered dietitian, feels the same way. "While they are written with the best intentions of inspiring the public to eat healthier, I think they perpetuate a counterproductive message," she says. "As a profession, we encourage individuals to find the dietary pattern that works best for them. However, these types of articles convey just the opposite – that everyone should eat like us, the nutrition experts. I'd like to start seeing more advice about how individuals can learn to tune into their own bodies and eat according to their individual needs and circumstances. I admit that I have participated in these articles in the past, but have since stopped for this reason."

Worst Foods for Your Waistline

You'll find lots of variations of this: Absolutely Worst Foods You Can Eat, Fattening Foods You Should Never Touch If You Want to Lose Weight and Worst Carbs to Eat for a Flat Belly. "These types of articles perpetuate the good food, bad food myth that turns people into emotional overeaters," says registered dietitian Marsha Hudnall, president and co-owner of Green Mountain at Fox Run in Vermont. "The foods that are listed are usually foods people like, such as white foods, fried foods and cream-based foods. So when you inevitably eat them, you feel like you've done something wrong. The concept promotes an unhealthy relationship with food that is more about guilt than feeling good, which is what eating well is really all about."

Skinny Rules You Should Never Break

Right off the bat, I hate to see the word "skinny" used in nutrition articles. Plus, these types of articles make healthy eating sound so rigid – and unpleasant. If you break the "rules," you may feel you failed. and then you're more likely to self-sabotage, says Pittsburgh registered dietitian Leslie Bonci, owner of Active Eating Advice. Plus, not all thin people actually eat well, she says. "A skinny body is not necessarily a healthy selfie." This approach also reinforces the myth of perfect eating. "There is no such thing as perfection when it comes to eating," Bonci says. "Rather than rules, find a plan you can follow that's within your calorie and salary cap – foods that are enjoyable, accessible and affordable."

Copyright 2015 U.S. News & World Report

Food mistakes that prevent weight loss:

5 food mistakes that won't let you lose weight
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Negative nutrition headlines that make 1 dietitian cringe

1. Steer clear of coffee
First, if you're stressed, your body will react. Stress produces cortisol which hurts your body's ability to digest food, and if your fix to stress is coffee, we've got some bad news. Coffee can produce cortisol too, which means DOUBLE the hormone, and therefore, double the amount of body fat your body will store. Instead of coffee, try Detox teas.

Photo credit: Getty

2. Sit down to eat
Don't eat all your meals on the go. Although it's great for time management, it's not great for your digestive system. So take a second to sit down and eat. This will help you digest your food.

Photo credit: Getty

3. Drink lots of water
You have to hydrate! And this doesn't mean two glasses of water a day. Without water, your body will slow it's digestion down, and in turn store more fat around your belly. So make sure you're drinking around eight glasses of water each day.

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4. Eat nuts in moderation
There is a proper way to eat nuts, because they're so high in fat -- and that's in moderation. Also, if you soak them in warm water overnight it will help to neutralize the phytic acid, which can cause irritation to your digestive tract.

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5. Choose the right fat
And speaking of fat, some fats are your friend! Foods that are high in omega-3's help boost your metabolism and give you energy. They keep you fuller for longer, so you won't be reaching for those naughty snacks when that 4 p.m. slump hits.

Photo credit: Getty


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