Smart apparel: The coolest new brand just launched on Kickstarter

When you think of "smart" fabric, does your brain shoot to super pricey, hard to actually obtain clothes that are really only meant for one specific purpose? You can officially leave those frustrations at the door with the new brand we're obsessing over: Brunswick Park.

Having just launched today, September 30th, the team at Brunswick Park created a line of performance apparel for the "weekday warrior, those among us who blend work and play, who get up early and stay out late." They saw a flaw in the industry, and they fixed it -- a desire to have clothes that can take you through multiple aspects of your life, are innovative and also chic.

Everything is made with Marino Wool -- one of the most technically advanced fabrics available, but also one of the more expensive to work with. Many retailers steer clear of it because of its price, but it makes the Brunswick Park products breathable, stretchy and oh-so-soft.

So whether you're running from a meeting to the gym or are simply looking for the jacket you'll turn to, no matter your plans for the day, we think we've found it for you. Learn more and shop the collection here.

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