Facebook CEO Mark Zuckerberg will finally roll out one of the most-wanted features on the social media platform: the "dislike" button.
While previously the only option was to either "like" someone's post, comment on it or completely ignore it, Zuckerberg said that the team is currently working on creating the "dislike" button that will let you express 50 percent more of your feelings that you could only channel into the "like" button before this.
According to a CNBC report, Zuckerberg argued the following:
"People have asked about the 'dislike' button for many years, and probably hundreds of people have asked about this, and today is a special day because today is the day that I actually get to say we are working on it, and are very close to shipping a test of it"
This comes as a major shift that will push users to reconsider what they post and brands to carefully look at their social strategy in an environment where not every basic interaction is a positive one.
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