Oops! Susan Sarandon makes a major blunder at Burning Man

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Susan Sarandon Was High for 'Almost All' Award Shows

Susan Sarandon is one cool grandma at 68 -- but the "Thelma & Louise" icon made a massive mistake at Burning Man over the weekend.

The actress posted a number of photos while she was sweating it out in the desert --and one photo in particular has people calling out her irony.

SEE ALSO: Everything you need to know about Burning Man

In the pic, Sarandon is sitting on the ground in a pair of printed overalls and a wide-brimmed hat in a makeshift studio with a open can of black paint and hammer beside her. Most notably, a pair of $700 Madison ankle boots were casually strewn in front of her -- and she tagged the designer, a retailer that sells them and its website.

These boots were made for BurninG Man. @officinecreative_official @madisonshoes madisonstyle.com

A post shared by Susan Sarandon (@susansarandon) on



While celebrities frequently endorse products on their Instagram accounts -- Sarandon's plug was in direct defiance of one of Burning Man's 10 principles: Decommodification.

"In order to preserve the spirit of gifting, our community seeks to create social environments that are unmediated by commercial sponsorships, transactions, or advertising," the "10 Principles of Burning Man" document reads.

Awkward! Even more embarrassing for the actress -- she Instagrammed a snap of the festivals ethos just two days prior.

Here Goes #BurningMan

A post shared by Susan Sarandon (@susansarandon) on



RELATED: See photos of Burning Man through the years:
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Oops! Susan Sarandon makes a major blunder at Burning Man
Black Rock City, Nevada –Mark Day, of Santa Cruz, gets painted with blue food coloring to go with his blue devil horns while participating in this year's Burning Man festival which drew over 25,000 people from around the world to the isolated Black Rock Desert in Nevada. (Photo by Rick Loomis/Los Angeles Times via Getty Images)
A woman lies next to paper mache aliens as they watch a television sculpted into a man 06 September at the 'Burning Man' festival in the Black Rock Desert of Nevada. Some 15,000 people attended the 1998 'Burning Man' festival, which reportedly began 13 years ago in San Francisco, and which always culminates in the burning of a giant effigy of a man. The festival has grown into one of the nation's annual premiere countercultural events, with the size doubling virtually every year and drawing people from as far away as Japan, Europe and Australia. (Photo credit: MIKE NELSON/AFP/Getty Images)
A group of people cross the desert at Black Rock City's Burning Man festival in Nevada 02 September, 1999. Founded in 1986 by a group of artists, filmmakers and photographers, the annual event encourages a collaborative response from its audience and a collaboration between artists. (Photo credit : HECTOR MATA/AFP/Getty Images)
A man poses at Black Rock City's Burning Man festival in Black Rock City, Nevada 03 September, 1999. Founded in 1986 by a group of fine artists, filmmakers and photographers, the anual event encourages a collaborative response from its audience and a collaboration between artists.  (Photo credit: HECTOR MATA/AFP/Getty Images)
An artist performs a Mass celebrating the end of the millennium on the 'Tree of Time', a sculpture by San Francisco-based artists Dana and Flash, at Black Rock City's Burning Man festival in Nevada 04 September 1999. Founded in 1986 by a group of fine artists, filmmakers and photographers, the annual event encourages a collaborative response from it's audience and a collaboration between artists. (Photo credit: HECTOR MATA/AFP/Getty Images)
A man looks at the Burning Man effigy as it is prepared for the Burning Man Festival at Black Rock City in Nevada 29 August 2000. An estimated thirty thousand people will attend the festival, a spontaneous encounter of artists, performers and spectators, where the audience is expected to interact and collaborate during a week long event. The fifty two feet effigy will be burned at the end of the festival  (Photo credit: HECTOR MATA/AFP/Getty Images)
A girl drives a bike on the Black Rock City desert in Nevada 29 August, 2000 as she attends the Burning Man festival. An estimated thirty thousand people will attend the festival, a spontaneous encounter of artists, performers and spectators, where the audience is expected to interact and collaborate during a week long event.  (Photo credit: HECTOR MATA/AFP/Getty Images)
Signs are posted at the entrance of Black Rock City during the Burning Man Festival in Nevada 01 September 2000. An estimated thirty thousand people will attend the festival, a spontaneous encounter of artists, performers and spectators, where the audience is expected to interact and collaborate during a week long event.  (Photo credit: HECTOR MATA/AFP/Getty Images)
Make-up artist 'Nambla the Clown' from the San Francisco Bay Area poses at Black Rock City's center camp during the Burning Man Festival in Nevada 01 September 2000. An estimated thirty thousand people will attend the festival, a spontaneous encounter of artists, performers and spectators, where the audience is expected to interact and collaborate during a week long event.  (Photo credit: HECTOR MATA/AFP/Getty Images)
A bicycle rider makes it through a dense sand storm at Black Rock City's playa during the Burning Man Festival in Nevada 01 September 2000. An estimated thirty thousand people will attend the festival, a spontaneous encounter of artists, performers and spectators, where the audience is expected to interact and collaborate during a week-long event.  (Photo credit: HECTOR MATA/AFP/Getty Images)
Bolts of electricity strike 'Dr. MegaVolt' as he rides across the desert September 1, 2000 atop a truck equipped with huge electrodes to thrill crowds who chant his name during the 15th annual Burning Man festival in the Black Rock Desert near Gerlach, Nevada. Despite high winds, dust storms, and a bit of rain, some 27,000 people camped out on a remote desert playa, or dry lake, for the week-long counter-cultural celebration of art and 'radical self-expression.' This year's theme was the body. (Photo by David McNew/Newsmaker)
A dancer juggles fire as a 52-foot tall wooden man as it goes up in flames September 2, 2000 during the15th annual Burning Man festival in the Black Rock Desert near Gerlach, Nevada. Despite high winds, dust storms, and a bit of rain, some 27,000 people camped out on a remote desert playa, or dry lake, for the week-long counter-cultural celebration of art and 'radical self-expression'. This year's theme was the body. (Photo by David McNew/Newsmakers)
Revelers dance around the burning remains of a 52-foot tall wooden man during the 15th annual Burning Man festival September 2, 2000 in the Black Rock Desert near Gerlach, Nevada. Despite high winds, dust storms, and a bit of rain, some 27,000 people camped out on a remote desert playa, or dry lake, for the week-long counter-cultural celebration of art and 'radical self-expression.' This year's theme was the body. (Photo by David McNew/Newsmakers)
People ride bicycles against a backdrop of mirages September 2, 2000 at the15th annual Burning Man festival in the Black Rock Desert near Gerlach, Nevada. Bicycles are the standard mode of transport on the vast playa locale of the festival. Despite high winds, dust storms, and a bit of rain, some 27,000 people camped out on a remote desert playa, or dry lake, for the week-long counter-cultural celebration of art and 'radical self-expression.' This year's theme was the body. (Photo by David McNew/Newsmakers)
People drum on a percussion junk pile despite a blinding dust storm caused by strong winds September 2, 2000 at the 15th annual Burning Man festival in the Black Rock Desert near Gerlach, Nevada. Despite the high winds, dust storms, and a bit of rain, some 27,000 people camped out on a remote desert playa, or dry lake, for the week-long counter-cultural celebration of art and 'radical self-expression.' This year's theme was the body. (Photo by David McNew/Newsmakers)
Atmosphere at the 2003 Burning Man festival. Blackrock City, Nevada. (Photo by John Horsley/Photoshot/Getty Images)
Atmosphere at the 2003 Burning Man festival. Blackrock City, Nevada.  (Photo by John Horsley/Photoshot/Getty Images)
A girl wearing three dimensional glasses enters a tunnel of lights during the Burning Man Festival at Black Rock City desert in Nevada 29 August 2000. An estimated thirty thousand people will attend the festival, a spontaneous encounter of artists, performers and spectators,where the audience is expected to interact and collaborate during a week long event.(Photo credit: HECTOR MATA/AFP/Getty Images)
Atmosphere at the 2003 Burning Man festival. Blackrock City, Nevada. (Photo by John Horsley/Photoshot/Getty Images)
Atmosphere at the 2003 Burning Man festival. Blackrock City, Nevada. (Photo by John Horsley/Photoshot/Getty Images)
Joseph Hren of San Francisco sporting a retro look while spending the week at Burning Man. Photographed at center camp, August 29, 2008. (Photo by Spencer Weiner/Los Angeles Times via Getty Images)
Passersby stop to admire Twilight Anima Rising, one of over 150 works of art dotting the Black Rock Desert during Burning Man, a week-long party and arts festival. About 35,000 people are camped in the a temporary city. (Photo by Jim Rankin/Toronto Star via Getty Images)
Ed Joseph of San Francisco performs on the Black Rock Desert during Burning Man, a week-long party and arts festival. About 35,000 people are camped in the a temporary city.  (Photo by Jim Rankin/Toronto Star via Getty Images)
An day-long windstorm whips sand as fine as talcum powder at Burning Man as participants take evening bike rides and strolls on stilts. About 35,000 are camped out on the desert for the week-long party and arts festival, which ends Monday. (Photo by Jim Rankin/Toronto Star via Getty Images)
This is a satellite image of the Burning Man festival in Nevada, United States, collected on August 28, 2012. This image is the winner for the 2012 Top Image contest. (Photo DigitalGlobe via Getty Images)
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