This app makes it possible for blind people to 'feel' smiles

With a combination of facial recognition and augmented reality technology, Listerine's new app makes it possible for blind people to know when someone is smiling at them.

In order for the app to work, users have to wear their phone around their neck so that the camera can detect the smiles of people who are walking on the street.

The short film below called 'Feel Every Smile' shows four blind people using the app for the first time:

The software allows for the phone's camera to detect someone's smile from up to 16 feet away and it notifies the user with sounds or vibrations when someone smiles at them.

The app has been certified and verified by The Royal National Institute of Blind People (RNIB) and it will be available on both iOS and Android.

Listerine brand manager Alice Lovell told The Drum:

%shareLinks-quote="The campaign champions the power of a smile and the idea that smiles really do have an effect on those around you. We wanted to take that belief and use it to have a positive impact on people's lives." type="quote" author="Alice Lovell" authordesc="" isquoteoftheday="false%

See the video below for a different perspective on what it's like to be blind:

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