Here is Google's new logo and the reason why it changed

A Closer Look at Google's New Logo

It's a big time for change at Google. First the announcement that the company was going to become part of the newly created Alphabet, and now a new logo.

Google went through a number of reiterations of its original brand, changing the look and feel of those iconic six letters since 1998. According to Google's blog, the decision came from the trend that's bringing more users towards smaller screens. While the original logo was crafted with one single device in mind - desktops - the company needed to readapt to the current multi platform (and consequential multi-sized screen) usage that ranges from mobile phones, TV and tablets to your car's dashboard, smartwatch and who knows whatever new device is in the pipeline.

A lot of attention has also been paid to the colors, which are a crucial element of any logo:

New elements like a colorful Google mic help you identify and interact with Google whether you're talking, tapping or typing. Meanwhile, we're bidding adieu to the little blue "g" icon and replacing it with a four-color "G" that matches the logo.

The new design will soon roll out across all devices and for now you can experience it on and on the video that the company released showing the evolution of their brand since its first appearance:

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