See Lisa Frank's early paintings

Here's How to Explain Your New Coloring Book Hobby

Before her signature designs became the desired school-supply motif of children the world over, Lisa Frank was just another artist with Pop Art influences and fancy art-school training. In a great and rare interview with Foundations, Frank discusses her career beginnings and shares examples of the early, colorful, acrylic paintings that were the hallmark of her PD (pre-dolphin) period.

Lisa Frank scholars can spot some themes that would emerge more fully in her later work: most notably, a fearless use of color. Only after learning to balance the purity of her artistic practice with her desire for commercial success did she decide to experiment with a stable of mythical beasts, cute mammals, and other appealing creatures that might visit you during an acid trip. "At first I didn't want to do unicorns," she explained to Foundations. "The artist in me said no. Then I thought, wait a minute, this is commercial art. Let's do what's going to sell. So that's how that happened."

And that is how she realized she could make a crapload of money if she just embraced unicorns and butterflies and never looked back.

The full print issue of Foundations will be released on September 19 at Printed Matter's NY Art Book Fair (at MoMA PS1). It's available for presale here.

Lisa Frank Art
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See Lisa Frank's early paintings
Spread the LOVE this Friday! Mention a friend in a RT to let them know you care... #LisaFrank #friendshipismagic
It's a #UNICORN kind of Tuesday. It just needs a name…NAME IT!!! #LisaFrank
Here's to a #LisaFrank kind of start to your week!!!
#LisaFrank find of the week!!! Vintage 1988… Thank you for the photo, @Zhen3553!
Sunflower & Kaylen would like to say hello! #Kittens #LisaFrank

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