Hallelujah: Blue Bell ice cream is back in stores
Today, Blue Bell finally returns to shelves: Half-gallons of Homemade Vanilla, Dutch Chocolate, Cookies 'n Cream, and Great Divide went on sale this morning. As Blue Bell has previously explained, the four flavors are only available in central Texas and around Sylacauga, Alabama, where the (for now) sole operating plant is located. This is phase one of the rollout, and 13 more states will be added by phase five. People are excited:
On sale for 30 minutes and already re-stocking. #BlueBell#RockyRoadTrippic.twitter.com/nXLczdqyfM
— Chance Horner (@chancehorner) August 31, 2015
It's backkkkkkkk!!!!!! #BlueBellpic.twitter.com/E0LFBnYZss
— Rashi Vats FOX 26 (@rashivats) August 31, 2015
Superfans, who have awaited this day for nearly five months, seem to have taken sick days to strike out for the Promised Land:
Dairy dedication: Customer told Walmart associates in Austin that he drove 100 miles for #BlueBell this a.m. pic.twitter.com/xsrx7YxtCb
— John Forrest Ales (@JFAtweets) August 31, 2015
Naturally, some lost self-control before even making it out of the store:
Debbie Deese drove from Fultondale to get Blue Bell ice cream! Had to taste it before she left the store @myfoxalpic.twitter.com/Ne9cNGl1SF
— Clare Huddleston (@Fox6Clare) August 31, 2015
[USAT]
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For more on ice cream treats perfect for Labor Day, click through the gallery below: