Latest Sports Scores

Scoreboard

  • ALL
  • NBA
  • NHL
  • NCAAB
  • NBA
  • Final
    UTA95
    LAC108
  • 3/25 7:30 PM EDT
    WAS0
    CLE0
  • 3/25 8:30 PM EDT
    NY0
    SA0
  • 3/25 8:30 PM EDT
    TOR0
    DAL0
  • 3/25 10:00 PM EDT
    MIN0
    POR0
  • NHL
  • Final
    VAN4
    MIN2
  • Final
    PHI0
    CBJ1
  • 3/25 7:00 PM EDT
    CHI0
    FLA0
  • 3/25 7:00 PM EDT
    CGY0
    STL0
  • 3/25 7:00 PM EDT
    CAR0
    NJ0
  • 3/25 7:00 PM EDT
    BOS0
    NYI0
  • 3/25 7:00 PM EDT
    TOR0
    BUF0
  • 3/25 7:00 PM EDT
    OTT0
    MTL0
  • 3/25 7:00 PM EDT
    ARI0
    WSH0
  • 3/25 8:00 PM EDT
    SJ0
    NSH0
  • 3/25 10:00 PM EDT
    COL0
    EDM0
  • 3/25 10:30 PM EDT
    NYR0
    LA0
  • CBK
  • 3/25 6:09 PM EDT
    XAVIER0
    GONZ0
  • 3/25 8:49 PM EDT
    OREGON0
    KANSAS0

NFL's Twitter video deal came and its deal with Facebook went

Before you go, we thought you'd like these...
Before you go close icon
NFL Makes Twitter First Social Media Draft Pick


Today, the WSJ reported that the NFL's video test with Facebook ended "quietly" earlier this year. The publication also referred to it as a "partnership," a term that is used very loosely in business, especially here in the Valley. But hey, maybe Facebook decided to end the thing (we've asked Facebook and will update if we hear back).

The test involved promoting Verizon-sponsored, NFL-related clips within people's news feeds with post-roll ads. We're guessing it didn't work, otherwise it would have turned into an actual deal.

Speaking of deals, Twitter just re-upped with the NFL for another two years.

With the NFL regular season coming fast, this is a big win for Twitter and a big loss for Facebook.

Of course the NFL is trying to figure out the best place to spend its time and dollars, and the Vine + Twitter (and eventually Periscope) experience seems to be the best match. I mean, the NFL is trusting Twitter with the lead on ad sales for the duration of the deal. There's trust there.

However, the NFL isn't dumb enough to put all of its eggs into one basket, but the Facebook basket appears to have not done enough to move any needles. That's not a good sign for Facebook.

As a sports fan, and user of both services, I'm not surprised. It seems like Twitter is the perfect place for all aspects of sporting events, including video. Maybe the NFL (or Facebook) agreed? It makes sense that the NFL would be testing and using all platforms to promote its business, and they are, including Snapchat and YouTube.

When it comes to video ads on these social platforms, everyone has to go back to the drawing board as far as I'm concerned. When I'm on Twitter and tap a 20-second video to watch, seeing a 7-second pre-roll advertisement is ridiculous. In fact, I close them when I see the ad spin up.

The NFL season starts on September 10, and I'll save you the time if you're wondering...the Eagles are going to win it all.

Read Full Story

Sign up for Breaking News by AOL to get the latest breaking news alerts and updates delivered straight to your inbox.

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners