This woman went makeup-free on Tinder to see how men would react
While men may tell women that they prefer us to look "natural" and that we don't need to wear makeup, we've always suspected that they subconsciously expect us to wear makeup in a way that gives off the illusion that our skin is naturally flawless.
Thus, YouTuber Alexa Mitchell aka Maican Girl put our suspicions to the test by taking to the popular millennial dating app, Tinder. The 22-year old took three selfies and uploaded them to her Tinder profile. In the selfies, she didn't wear makeup and she didn't use any modern retouching technology.
Mitchell then swiped right (voiced potential interest) on 100 men. Five hours later, Mitchell discovered that she had matched with 16 of the 100 men, meaning 16 of her potential interests showed potential interest in her.
The Youtuber then took the same three photos and retouched them using the Relook app. This gave her the appearance of being naturally flawless in the same way that a professional makeup artist would enable her to look. She once again swiped right on 100 men and waited.
Five hours later, Mitchell had a whopping 73 matches. There you have it, folks. The evidence speaks for itself.
Of course, we're not suggesting that women change their makeup-styling preferences to please potential romantic interests. We're simply providing evidence that men really do notice a difference whether they realize it or not.
Watch this video about Amy Schumer's sketch that calls men out for the same exact issue Mitchell shed light on:
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