This new Brazilian hair treatment includes actual fire

Hair Treatment Myths and Realities

There's a new Brazilian beauty treatment for those desiring healthier, shinier hair: Velaterapia, which means candle therapy. You may have seen models like Alessandra Ambrosio and Izabel Goulart Instagramming the process, which literally involves a stylist playing with fire, passing a lit candle through hair strands.

If you search the tag #VelaterapiaLaces (the name of the process plus a popular Brazilian salon) on Instagram, you'll see Brazilian women talking on the phone and sitting quietly as they submit to a beauty treatment that recalls ear-candling.

To learn more about this special treatment from someone who has actually experienced it, the Cut spoke to Victoria Ceridono, Vogue Brazil editor, founder of the blog Dia de Beaute, and regular velaterapia-rator (not to be confused with velociraptor). She tells us in her words what the process entails and whether it actually works.

Photo: Gabriel Olsen/Getty Images for CBS Radio Inc.

"I know, the hair burning looks so weird, right? Models, bloggers, and socialites love the treatment and I try to do it every four months when I go to São Paulo; it really does make your hair look much better and healthier.

"The process starts with a lit candle, which is used to cauterize the hair, in order to prevent future breakage and split ends. It doesn't hurt; it's really quick! They twist each section of hair and the flame goes very quickly through it. You almost don't smell hair burning. This is the first step of a strengthening treatment. Basically you 'heal' the hair and prevent future damage and then remove the split ends that already happened with an 'embroidered' technique — the result is stronger and fuller hair.

"Then your hair gets 'embroidered' as a stylist will meticulously remove split ends with a scissor along the hair strand, almost strand by strand. They always do half your head, then tell you to feel both sides to compare. It's really impressive — treated hair feels fuller and softer without adding any extra product! And you don't lose any of the hair's length. In the last step, a multivitamin mix is applied to the hair. Burning and cutting the hair helps the nutrients from the mix to penetrate deeper, without losing any length.

"The candle technique has been used in Brazil for some time. Brazilian hair legend Mercedes Dios, some 50 years ago, decided to perfect the technique and added the embroidery part, and it became what it is today. Her family is now split between two salon branches in São Paulo, Laces & Hair and Dios — there is kind of a Laces gang and a Dios gang, because you tend to go always to the same one! I get it at Dios, and for people who visit São Paulo, I always recommend they get it. It's such a local/insider thing, and a very unique experience. The candle therapy plus embroidery costs about $180."

For more salon ideas, click through for some of our favorite celeb hair transformations:

Celeb Hair Transformations 2015
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This new Brazilian hair treatment includes actual fire
Well that's a new look! Hilary Duff, 27, debuted an ocean-colored hue on Instagram and jokingly said, "Mermaids luuh sushi💙💚 #sugarfish."

Idina Menzel was apparently ready to let go over her dark tresses. The "Frozen" star took a page from Elsa's book and dyed her hair a bright, platinum blonde. Do you like the look?

Pete Wentz typically keeps his short buzz cut dark brown, but the Fall Out Boy rocker went for a bright bold fuschia color just in time for spring. The 35-year-old took to Instagram to share the news and said, "You're a cherry blossom. @michpugh for the hook up."

Talk about a scandal! Right before her guest appearance on the hit ABC show, Lena Dunham buzzed her locks in favor of a short coif. Of her new 'do she said, "Zero prep required with my new 'do by my hair's soulmate @rheannewhite ❤️❤️❤️"
Dunham wasn't the only actress debut a new spring chop! Jessica Alba took her shoulder-length locks up a few inches and took to Instagram to share the news. "Uh oh someone chopped off her hair!"
It looks like January Jones would love a role in "Grease." The stunning star rocked a light pink 'do and said, "Call me "Frenchie".. Thanks for the dip @jenniferjbeauty."

Kim Kardashian knows how to make a bold statement! Kanye's leading lady went from the dark side to the bright side with hew new platinum hairdo, which she debuted at Paris Fashion Week.

Nicole Richie is no stranger to playing with hair color. The House of Harlow designer recently hit the town with bright pink tresses. The look is a nice change from her typical lavender locks.
Whoa! We almost didn't recognize you, Chrissy Teigen. The supermodel switched out her light locks for a very 'dark, very voluminous hairdo!
Lauren Conrad didn't go for a super wild change this year, but the fashionista did stay on trend with her cropped coif.

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