Twitter unlocks DM lengths to woo users and businesses
Twitter has loosened its famous character-limit restrictions -- at least for direct messages.
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CNET suggests this is an apparent move to help Twitter stay as useful as its competition. Facebook Messenger, for example, has a 20,000 character limit.
Twitter is also placing uncharacteristic focus on supporting third-party clients during the transition. Twitter's DM product manager told The Guardian it's to improve the experience for those who lean on Twitter for marketing.
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He said, "Let's say that I'm talking to a business and I write them a direct message that is 160 characters long and that business doesn't read the last 20, for me as a consumer that's a really bad experience."
Right now, Twitter could use good experiences -- or really anything that might get people to use its services. Executives warned during the company's second-quarter earnings call user growth has more or less stopped.
Twitter says newer, longer direct messages are rolling out now toTwitter's mobile apps, Tweetdeck and Web and Mac client.
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