Sephora is making our dreams come true with new subscription sample boxes
Who hasn't spent hours breezing through Sephora's testers in search of the perfect new shade? It's the best place to go for product samples without making a highly committed purchase. Aka it's the perfect place for us twenty-somethings who can't even decide what we want for breakfast let alone our daily lipsticks and eyeliners.
Now, we can have that breakfast and eat it too! Okay, enough with the breakfast references. The point is that Sephora is now sending those beloved samples right to our front doors. According to Women's Wear Daily, the beauty chain is experimenting with a subscription service just like those of Birchbox and Ipsy.
The service is called Play! By Sephora. It will first be available in Boston, Columbus, and Cincinnati this September and will hopefully expand the following year. Each box is $10 a month and contains a collection of products plus bonuses like Spotify playlists. Sign us up!
Spoiler alert! The first box contains products from Marc Jacobs, Ole Henriksen, Bumble and bumble, Glamglow and Sephora's in-house brand. The boxes will each have a unique theme and a few bonus samples. Subscribers can also head to the store for tutorials on how to use the samples. Plus, they get access to exclusive events.
Fingers crossed these sample boxes stick around. We're digging the brands as well as the price tag!
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