Watch this very confusing Japanese dog host the news

Confused? You are not alone.

Is it a pet show? A news channel? A commercial?

Japan is known for coming up with pretty extravagant ideas, but this one is by far the cutest.

The "anchor" appears to be a Shiba Inu dog, which is a typical breed from the country. If you are familiar with Internet memes, you've probably recognized the type of dog already, as it became a very popular one in 2013 under the name "doge."

But the latest revamp of the Shiba Inu is definitely going to catch on, even though there are some mixed feelings about it:

The same breed appears to be under the spotlight quite a lot:

Canine Shopkeeper in Japan Becomes International Sensation
Shiba Inu like a boss:

See also this gallery with some wacky dogs from Instagram:

Wacky Dogs on Instagram
See Gallery
Watch this very confusing Japanese dog host the news
Instagram: Ayasakai
Instagram: Ayasakai
Instagram: Ayasakai
Instagram: tunameltsmyheart
Instagram: tunameltsmyheart
Instagram: digbyvanwinkle
Instagram: digbyvanwinkle
Instagram: andrewknapp
Instagram: andrewknapp
Instagram: Yogurt_thepirate
Instagram: flapi
Instagram: thiswildidea
Instagram: thiswildidea
Instagram: cosmothedog
Instagram: chompersthecorgi
Instagram: pootlepug
Instagram: biggie_griffon
Instagram: biggie_griffon
Instagram: mensweardog
Instagram: mensweardog
Instagram: manny_the_frenchie
Instagram: corgnelius
Instagram: johnstortz
Instagram: trotterpup
Instagram: trotterpup
Instagram: lucyfarted
Instagram: harlowandsage
Instagram: harlowandsage
Instagram: harlowandsage
Instagram: kodathepuggle
Instagram: lifewithleroy
Instagram: lifewithleroy

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