Maybe Jeb Bush is trying to reach a younger audience with his new campaign merchandise -- but besides his vintage tank and $75 guacamole bowl, the most newsworthy item up for grabs is a T-shirt that reads, "My dad is the greatest man I've ever known and if you don't think so we can step outside."
Jeb even kind of looks like a boxer putting on a hood in this campaign ad.
Perhaps it's a good thing the shirt defends his dad and not his brother, George W. Bush.
George H.W. Bush has the second-highest approval rating among living presidents, with a 63-31 favorable-to-unfavorable ratio. George W. Bush, on the other hand, isn't as popular. Jeb would have to argue with 44 percent of America for his brother's honor.
Jeb Bush is one of 10 Republican candidates selected for Thursday night's GOP debate in Cleveland broadcast by Fox News. We'll see if he continues that fighting spirit beyond his rhetoric on cotton.
On that note, check out the ten candidates who will be going head to head in Thursday night's GOP debate:
Ten 2016 GOP candidates to debate
Jeb Bush fights for dad's honor with campaign tee
AMES, IA - JULY 18: Republican presidential hopeful and former Arkansas Governor Mike Huckabee fields questions at The Family Leadership Summit at Stephens Auditorium on July 18, 2015 in Ames, Iowa. According to the organizers the purpose of The Family Leadership Summit is to inspire, motivate, and educate conservatives. (Photo by Scott Olson/Getty Images)
Jeb Bush, former governor of Florida and Republican 2016 U.S. presidential candidate, speaks to the media following a campaign stop outside a residence in Washington, Iowa, U.S., on Wednesday, June 17, 2015. Bush, Marco Rubio, and Rand Paul are leading the Republican pack as most electable against Democrat Hillary Clinton in three swing states, according to a new poll with provocative implications for the crowded GOP primary. (Photo by Daniel Acker/Bloomberg via Getty Images)
AYR, SCOTLAND - JULY 30: Republican Presidential Candidate Donald Trump visits his Scottish golf course Turnberry on July 30, 2015 in Ayr, Scotland. Donald Trump will answer questions from the media at a press conference where reporters will be limited to questions just about golf. (Photo by Jan Kruger/Getty Images)
AMES, IA - JULY 18: Republican presidential hopeful Senator Ted Cruz of Texas fields questions at The Family Leadership Summit at Stephens Auditorium on July 18, 2015 in Ames, Iowa. According to the organizers the purpose of The Family Leadership Summit is to inspire, motivate, and educate conservatives. (Photo by Scott Olson/Getty Images)
Ben Carson, Republican 2016 U.S. presidential candidate, pauses while speaking during The Family Leadership Summit in Ames, Iowa, U.S., on Saturday, July 18, 2015. The sponsor, The FAMiLY LEADER, is a "pro-family, pro-marriage, pro-life organization which champions the principle that God is the ultimate leader of the family." (Photo by Daniel Acker/Bloomberg via Getty Images)
AMES, IA - JULY 18: Republican presidential candidate Wisconsin Governor Scott Walker fields questions at The Family Leadership Summit at Stephens Auditorium on July 18, 2015 in Ames, Iowa. According to the organizers, the purpose of The Family Leadership Summit is to inspire, motivate, and educate conservatives. (Photo by Scott Olson/Getty Images)
Chris Christie, governor of New Jersey, speaks during the Faith and Freedom Coalition's "Road to Majority" conference in Washington, D.C., U.S., on Friday, June 19, 2015. The annual Faith & Freedom Coalition Policy Conference gives top-tier presidential contenders as well as long shots a chance to compete for the large evangelical Christian base in the crowded Republican primary contest. (Photo by Drew Angerer/Bloomberg via Getty Images)
John Kasich, governor of Ohio, speaks while announcing he will seek the 2016 Republican presidential nomination in Columbus, Ohio, U.S., on Tuesday, July 21, 2015. Kasich, seeking to emerge from a crowded Republican presidential field as a practical and compassionate leader from a must-win swing state, is joins 15 other Republicans who have declared their candidacies. (Photo by Luke Sharrett/Bloomberg via Getty Images)
WASHINGTON, DC - JUNE 01: U.S. Sen. Rand Paul (R-KY) does a live interview with ABC News in the Russell Senate Office Building rotunda on Capitol Hill June 1, 2015 in Washington, DC. In protest of the National Security Agency's sweeping program to collect U.S. citizens' telephone metadata, Paul blocked an extension of some parts of the USA PATRIOT Act, allowing them to lapse at 12:01 a.m. Monday. The Senate will continue to work to restore the lapsed authorities by amending a House version of the bill and getting it to President Obama later this week. (Photo by Chip Somodevilla/Getty Images)
Senator Marco Rubio, a Republican from Florida and 2016 U.S. presidential candidate, waits to begin a Senate Foreign Relations Committee hearing in Washington, D.C., U.S., on Thursday, July 23, 2015. Senator Bob Corker, a key player in the congressional debate over the nuclear deal with Iran, told Secretary of State John Kerry that the Obama administration is engaging in hyperbole to sell it. (Photo by Andrew Harrer/Bloomberg via Getty Images)