McDonald's is already testing 'gourmet breakfast'


McDonald's got a slow clap for pledging to make McGriddles an all-day affair, but the company now wants to go one step further. Presenting "Gourmet Breakfast":

It's happening in Australia, in at least one location outside Brisbane. Of late, the conveniently remote Land Down Under is McDonald's testing lab for just about every new thing it rolls out — that not super-successful build-your-own-burger platform called Create Your Taste, healthy stuff like quinoa that foreshadowed kale, and even stretching back to the McCafé concept.

"Gourmet Breakfast" isn't messing around options-wise, either. There are five options: the big "Café Breakfast" (toasted sourdough, bacon, pork sausage, scrambled eggs, wilted spinach, grilled tomatoes, and a hash brown), a Bacon and Egg Roll on brioche, a very hip Avocado Smash, Belgian waffles with yogurt and fruit, and corn fritters that come with feta, avocado, grilled tomatoes, and spinach. Customers are encouraged to "customize your gourmet breakfast at the kiosk," too.

[Burger Business]

Now learn all about McDonald's swanky pop-up 'Restaurant M' in Tokyo:

McDonald's Serves Up High-End Fare

See items you can order from fast food 'Secret Menus':
Secret fast food menu items
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McDonald's is already testing 'gourmet breakfast'
"Mc10:35" from McDonald's 
"Apple Pie McFlurry" from McDonald's

“Animal Style” Burger/Fries from In-N-Out

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Burger King's "Rodeo Burger"

A triple-layered drink from Starbucks

McDonald's' "McGangBang Sandwich"
Starbucks' "Nutella Frappuccino"
Chipotle's "Quesarito"
"Green Tea and Cotton Candy Frappés" from Starbucks
Dairy Queen's "Arctic Rush Float"
“Grand Slam" from Wendy's
"Neapolitan Milkshake" from McDonald's

"Thin Mint Frappuccino" from Starbucks

Subway's "Pizza Sub"

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