Kim Kardashian is the face of Hype Energy Drinks (because: why not?), and today the brand released a commercial featuring their spokesperson that goes from trippy to surreal more or less as soon as it begins. We've broken down the spot's strangest moments so you don't have to melt your brain. But if you want to feel like you just took peyote, by all means proceed.
Here we meet Kim — for whatever reason dressed like Audrey Hepburn — unconscious on the sidewalk. (Note that bling!) We soon learn she got knocked over while bike-riding, because this ad also doubles as a bicycle safety warning.
While out cold, Kim K. does what anyone would do: dreams of being a slumbering, energy drink-adjacent Marie Antoinette.
Even in this dream world, shameless boob close-ups sell.
Doppleganger Kim looks on, and gets — during a slow pan to the ground — a chest close-up of her own, albeit a more demure one. She's a lady.
Suddenly, Kim awakens from her fever dream and ... enters another one. Now we're in a dubstep video!
Where you can never have too much product placement.
So concludes a Kim Kardashian West Film starring Kim Kardashian West.
See some of Kim's best selfies:
Kim Kardashian's best selfies
The 6 trippiest things in Kim Kardashian's crazy new energy drink commerical
I always loved taking pics at photo shoots. I remember this was at our Kardashian Tanning shoot in Malibu 2012 #SELFISH
When you're like I have nothing to wear LOL
I sooooo remember this day I was shooting my Carl's Jr campaign & of course had to capture the moment #SELFISH
I remember I just dyed my hair blonde and did a photo shoot with Nick Saglimbeni to remember this hair. It's one of my favorite shoots! came home and took some selfies #SELFISH
Don't think I didn't put lots of sexy pics in my new book #SELFISH
Do you guys remember this blue eyeshadow Emmy look from 2009? #SELFISH
Love being in NYC! Looking thru my new book Selfish and loving this pic of @kourtneykardash, Mason & I back in 2010 #SELFISH
This was def during my waves phase. Can't remember the year but thinking 2010 #SELFISH
Loved seeing you today @iamcattsadler and taking selfies! @ENews #SELFISH
Bff selfie @brittgastineau @carladibello in 2011 #SELFISH
Here's a really old selfie of @brittgastineau and I in 2009 #SELFISH
And this pic in 2010 I remember the outfit it was around my bday in NYC w @jonathancheban I can always see a pic & be reminded of exactly what I was doing #SELFISH
You too @jonathancheban! Remember this coral Herve dress for the Miami Dash opening in 2009 #SELFISH
Here's a bedtime selfie from my book Selfish. It must really be a show off my ring selfie bc I still have all of my make up on! #SELFISH
#TBT last night right before I fell asleep with all of my make up on grrrrrr
In honor of Earth Day here is my best plant selfie from my new book #Selfish coming out May 5th! #ivegotaselfieforeveryoccasion 🍃🌿
Happy Birthday to my big sister @kourtneykardash You were always there for me to copy everything you did when we were kids and now you are there to teach me everything as an adult! You are the best mom and I'm so happy our kids get to grow up together as if they are siblings! I learn so much from you everyday! I Love you and I'm so proud you are my sister! Don't know what I would do without you!
Turquoise vibes today #Armenia
Back to my roots
Being blonde is a full time job!
New Avi Alert #LipLinerOnFleek
It's hard out here for a platinum pimp! Thank you @FredericMennetrier for touching up my blonde!
UGH just got off a plane, so tired, have a shoot tonight, need a tan, not in the mood! 😝 👽
27 mil!!!!! Thank you so much!!!! I love you all!!!!! 😘
Can't wait to share this red lip tutorial I did with @patrickta on my app!
Kissey face for @interviewmag #InterviewGang
I miss short hair
Lighting so good, had me like....📷📷📷📷📷📷📷📷📷📷📷📷📷📷📷
Bored selfie on the boat because I can't jet pack or jet ski ✨