Bulletproof Coffee raised $9 million and will now serve butter coffee to all

Pros and Cons of Bulletproof Coffee

BY: NY MAG

Self-proclaimed biohacker Dave Asprey's ambitions for a national chain of questionable-sounding butter-coffee cafés unfortunately look more alive than ever. The Bulletproof® inventor has raised $9 million — yup — from Trinity Venture, a Silicon Valley venture-capital firm and early Starbucks backer. That means that while the first of these things, planned for L.A.'s Santa Monica, isn't open yet, many more are now on their way.

Asprey had joined Trinity as an entrepreneur-in-residence, "hanging around the office and eating things and doing things that seemed weird." This led the minds at Trinity to believe they'd found the next Howard Schultz or James Freeman. Asprey even has a line of Bullet-approved products to fill out the cold case, like something called Fat Water.

One alleged benefit of Bulletproof is an IQ boost — Asprey's jumped by 20 points — so these zealous plans should be taken with a grain of salt: There's a real possibility of Trinity partners yanking their funding the more they try this stuff.

[Forbes]

Think butter coffee is bizarre? Check out these coffee drinks:

6 PHOTOS
Fancy coffee drinks
See Gallery
Bulletproof Coffee raised $9 million and will now serve butter coffee to all

Affogato

(Photo: Aimee Herring, AOL)

Frappuccino

(Photo via Shutterstock)

Flat white

(Photo by Sean Gallup/Getty Images)

Cafe Bombon. Black coffee served with condensed milk in a glass.
Close-up photography of cortado coffee.
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE


More from NY MAG:
Union Square Cafe Will Move Just a Few Blocks Away
The Hottest Restaurant in New Jersey Is This Brand-New Roy Rogers
13 Very Impressive New Fish Sandwiches to Eat This Summer

Read Full Story

Sign up for the Best Bites by AOL newsletter to get the most delicious recipes and hottest food trends delivered straight to your inbox every day.

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.