Converse redesigns their iconic shoes for the first time in 98 years

This is the first time in almost 100 years that Converse launched a new design for their iconic Chuck Taylor All Star.

The old design was from 1917, and the canvas shoe became the number one source of revenue for the company with a total of $1.7 billion in 2014.

While the previous model was a very basic item, the new version of the All Star is more premium with nicer stitching, higher level materials and according to Fast Company, more comfort.

At a first glance the shoes look very similar to their predecessor but the revolution is in the details:

The new model was available for pre-sale on the company's website, but it's already sold out. Until the new batch is ready, you can decide which one you want between high and low top and the colors black, red, blue and white.



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