Campbell's soup is cutting out all artificial flavors and colors by 2018

Campbell Soup to Reorganize, Shift Focus From Soup Business


Campbell's did some soul searching — or, more likely, saw the artificial-ingredient purges going on at Kraft, Nestlé, and General Mills — and decided to free all of its products (including Pepperidge Farm cookies and V8) from artificial colors and flavors. The changes will be complete by 2018 in North America.

Campbell's has also decided that it will mostly remove high-fructose corn syrup, and it's promising to give consumers more organic products. A "What's In My Food" website is going to launch, much like the explainers that McDonald's and Chipotle have recently employed to varying degrees of success. Like its competitors, Campbell's has committed to cleaning up its game largely because sales numbers are pretty pitiful and the company has run out of other ideas. "We're talking, thinking, and acting differently about the food we make," reports CEO Denise Morrison. "We will be more honest about what goes in our food."

[Bloomberg, WSJ]

8 PHOTOS
Campbell's Soup
See Gallery
Campbell's soup is cutting out all artificial flavors and colors by 2018
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

Read Full Story

Sign up for Breaking News by AOL to get the latest breaking news alerts and updates delivered straight to your inbox.

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.