Prominent Texas businessman Bass invests in Blue Bell

Blue Bell to Start Test Production At Alabama Ice Cream Plant


BRENHAM, Texas (AP) — Blue Bell Creameries has announced an investment by a prominent Texas businessman will "ensure" the return of its ice cream products to the market.

Blue Bell released a statement Tuesday announcing Sid Bass has become a partner. The company based in Brenham, Texas, did not reveal the size of Bass' investment.

CEO and President Paul Kruse said Bass made a "significant investment" and that the "additional capital will ensure the successful return of our ice cream."

Bass is active in his family's oil-and-gas business.

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Blue Bell, Jeni's Splendid Listeria
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Prominent Texas businessman Bass invests in Blue Bell
OVERLAND PARK, KS - APRIL 21: A Blue Bell Ice Cream truck is seen outside a Wal-Mart store after Blue Bell Creameries recalls all products following a Listeria contamination on April 21, 2015 in Overland Park, Kansas. (Photo by Jamie Squire/Getty Images)
OVERLAND PARK, KS - APRIL 21: Shelves are bare and signs are posted where Blue Bell products were displayed in a grocery store on April 21, 2015 in Overland Park, Kansas. Blue Bell Creameries recalled all products following a Listeria contamination. (Photo by Jamie Squire/Getty Images)
We have initiated a voluntary recall of all our ice creams, frozen yogurts, sorbets, and ice cream sandwiches. https://t.co/JUOXA4JT0e
Five people in Kansas have become ill, three have died, as part of a potential listeriosis outbreak, possibly connected to eating Blue Bell Creameries ice cream at a hospital, according to the Center for Disease Control and Prevention and the Kansas Department of Health and Environment.
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The company earlier this year shut down production and issued a national recall after its ice cream was linked to 10 listeria illnesses in four states, including three deaths in Kansas.

Blue Bell last week announced plans for test production runs at its Alabama plant.

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