Stephen Colbert's temporary 'Late Show' marquee is one big pizza promotion

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Stephen Colbert's Debuts New Late Show Marquee


Those walking past New York City's Ed Sullivan Theater got a slice of comedy thanks to Stephen Colbert's temporary Late Showmarquee.

In anticipation of Colbert's debut on the late-night CBS program, a sign was put up to promote Angelo's Pizza, which is located next door to the studio.

WATCH: Stephen Colbert Responds to Gwen Stefani Flubbing His Name

The ad shows Colbert eating pizza with the message: "Angelo's open during renovations."

Talk about prime ad space! This is after all the marquee location that once announced The Beatles first televised American appearance.

This is just one of many stunts Colbert has pulled off in lead-up to his new hosting gig. Just last week, he hosted a public access show in Monroe, Mich. and interviewed rapper Eminem.

See more of Stephen Colbert through the years:

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Stephen Colbert's temporary 'Late Show' marquee is one big pizza promotion
BEVERLY HILLS, CA - AUGUST 10: Host, executive producer, writer Stephen Colbert speaks onstage during the 'The Late Show with Stephen Colbert' panel discussion at the CBS portion of the 2015 Summer TCA Tour at The Beverly Hilton Hotel on August 10, 2015 in Beverly Hills, California. (Photo by Frederick M. Brown/Getty Images)
Television personality Stephen Colbert during a taping of Comedy Central's 'The Colbert Report' with U.S. President Barack Obama in Lisner Auditorium at George Washington University on December 8, 2014 in Washington, DC. This is President Obama's third appearance on 'The Colbert Report' that will broadcast its final show on Dec. 18. (Photo by Andrew Harrer-Pool/Getty Images)
Stephen Colbert, future host of the LATE SHOW, talks to David Letterman when Colbert visits the LATE SHOW with DAVID LETTERMAN, Tuesday, April 22 (11:35 PM-12:37 AM, ET/PT) on the CBS Television Network. (Photo by John Paul Filo/CBS via Getty Images)
Stephen Colbert speaks at the 2015 Monclair Film Festival, In Conversation With Richard Gere Hosted By Stephen Colbert at the Wellmont Theatre on May 2, 2015 in Montclair, New Jersey. (Photo by Paul Zimmerman/Getty Images for Montclair Film Festival)
Television host and comedian Stephen Colbert of Comedy Central's 'The Colbert Report' listens to a question as he testifies on US farm workers before the Subcommittee on Immigration, Citizenship, Refugee, Border Security and International Law on Capitol Hill in Washington, DC, on September 24, 2010. (Photo credit Saul Loeb, AFP/Getty Images)
Honoree Stephen Colbert attends the US-Ireland Aliiance's Oscar Wilde Awards event at J.J. Abrams' Bad Robot on February 19, 2015 in Santa Monica, California. (Photo by Alberto E. Rodriguez/Getty Images for US-IRELAND ALLIANCE)
Stephen Colbert, future host of the LATE SHOW, talks to David Letterman when Colbert visits the LATE SHOW with DAVID LETTERMAN, Tuesday, April 22 (11:35 PM-12:37 AM, ET/PT) on the CBS Television Network. (Photo by Jeffrey R. Staab/CBS via Getty Images)
Stephen Colbert, future host of the LATE SHOW, talks to David Letterman when Colbert visits the LATE SHOW with DAVID LETTERMAN, Tuesday, April 22 (11:35 PM-12:37 AM, ET/PT) on the CBS Television Network. (Photo by Jeffrey R. Staab/CBS via Getty Images)
Television personality Stephen Colbert smiles while taping the 'The Colbert Report' with U.S. President Barack Obama, not pictured, in Lisner Auditorium at George Washington University in Washington, D.C., U.S., on Monday, Dec. 8, 2014. This is President Obama's third appearance on 'The Colbert Report' that will broadcast its final show on Dec. 18. Photographer: Andrew Harrer/Bloomberg via Getty Images
Stephen Colbert is pictured with his wife. The Kennedy Center Honorees have dinner at the U.S. Department of State. Recipients to be honored at the 37th annual national celebration of the arts are: singer Al Green, actor and filmmaker Tom Hanks, ballerina Patricia McBride, singer-songwriter Sting, and comedienne Lily Tomlin. (Photo by Sarah L. Voisin/The Washington Post via Getty Images)
Stephen Colbert attends the 2014 Storycorps Gala Hosted By Stephen Colbert at Intrepid Sea-Air-Space Museum on October 9, 2014 in New York City. (Photo by Noam Galai/WireImage)
Stephen Colbert attends the 2014 Storycorps Gala Hosted By Stephen Colbert at Intrepid Sea-Air-Space Museum on October 9, 2014 in New York City. (Photo by Noam Galai/WireImage)
Talk show host Stephen Colbert introduces Gwen Stefani on September 3, 2014 -- (Photo by: Lloyd Bishop/NBC/NBCU Photo Bank via Getty Images)
Stephen Colbert speaks onstage during the 66th Annual Primetime Emmy Awards held at Nokia Theatre L.A. Live on August 25, 2014 in Los Angeles, California. (Photo by Michael Tran/FilmMagic)
Stephen Colbert arrives to the 66th Annual Primetime Emmy Awards at Nokia Theatre L.A. Live on August 25, 2014 in Los Angeles, California. (Photo by C Flanigan/Getty Images)
TV personality Stephen Colbert attends the Legendary Pictures preview and panel during Comic-Con International 2014 at San Diego Convention Center on July 26, 2014 in San Diego, California. (Photo by Albert L. Ortega/Getty Images)
Stephen Colbert attends The Drama League's 30th Annual Musical Celebration of Broadway honoring Neil Patrick Harris on February 3, 2014 in New York City. (Photo by Andrew H. Walker/Getty Images)
Stephen Colbert attends the 2014 Shape & Men's Fitness Super Bowl Party at Cipriani 42nd Street on January 31, 2014 in New York City. (Photo by Tyler Kaufman/Getty Images)
Satirist Stephen Colbert speaks onstage at Robert F. Kennedy Center For Justice And Human Rights 2013 Ripple Of Hope Awards Dinner at New York Hilton Midtown on December 11, 2013 in New York City. (Photo by Stephen Lovekin/Getty Images for Robert F. Kennedy Center For Justice And Human Rights)
Satirist Stephen Colbert attends Robert F. Kennedy Center For Justice And Human Rights 2013 Ripple Of Hope Awards Dinner at New York Hilton Midtown on December 11, 2013 in New York City. (Photo by Stephen Lovekin/Getty Images for Robert F. Kennedy Center For Justice And Human Rights)
Satirist Stephen Colbert speaks onstage at Robert F. Kennedy Center For Justice And Human Rights 2013 Ripple Of Hope Awards Dinner at New York Hilton Midtown on December 11, 2013 in New York City. (Photo by Stephen Lovekin/Getty Images for Robert F. Kennedy Center For Justice And Human Rights)
LOS ANGELES, CA - SEPTEMBER 22: Stephen Colbert poses in the press room at the 65th annual Primetime Emmy Awards at Nokia Theatre L.A. Live on September 22, 2013 in Los Angeles, California. (Photo by Jason LaVeris/FilmMagic)
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WATCH: Stephen Colbert Attempts a New Late Show Theme Song

Also last month, Colbert nailed an impersonation of country crooner Toby Keith at the Songwriters Hall of Fame.

The Late Show with Stephen Colbert premieres September 8.

In the meantime, relive some of the best moments from David Letterman's last Late Show:

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