These brilliant women give sexist ads the treatment they deserve

Women Review Sexist Vintage Ads

Ads for plastic surgery, slimming products and objectifying standards of beauty just became the target of a women's group that started a peaceful but assertive guerrilla by plastering them with stickers that say "This oppresses women" to call out sexist advertisements in New York City.

No one looks like that. Not even her. #thisoppresseswomen #beachbody #bikinibody #beach #bikini #women

A photo posted by Katya Powder (@katyapowder) on

Feminist groups National Women's Liberation and Redstockings are the organizations behind this brilliant effort to bring awareness around the impact that such imagery has on the audience, women and men alike, in creating and perpetuating dangerous parallels and expectations.

According to an interview for the Huffington Post, Erin Mahoney of National Women's Liberation condensed the reasons behind this movement with the following comment:

"Women are sick of being bombarded with advertisements that depict women only as sexual objects, that use our bodies to sell products. That embolden men to disrespect us. That tell us we are not worthy unless we conform to unrealistic, sexist, racist, and unhealthy beauty standards. Women are fighting back and using [the 'This Oppresses Women'] vintage sticker to do it. It's exciting."

Downpressor man where you gonna run to?

A photo posted by @checkback on

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