Indian Prime Minister's #SelfieWithDaughter campaign is a huge hit

Narendra Modi Is a Hit on Twitter

Indian Prime Minister Narendra Modi is no stranger to the Twitterverse. In fact, after Barack Obama, he is the most followed world leader on Twitter, with over 12 million followers.

Narendra Modi hasn't necessarily been effective in promoting gender equality, but his recent Twitter campaign has definitely helped him to earn some brownie points. He's in dire need of these brownie points, too: After giving praise to the Bangladeshi Prime Minister "despite being a woman", people were--as you can imagine--not very happy with him.

By launching his viral #SelfieWithDaughter campaign, Modi has shown that he actually is somewhat capable of dealing with women.

In a monthly radio address, the Prime Minister asked moms and dads to participate for the campaign and post photos to Twitter with the hashtag #SelfieWithDaughter.

The campaign aims at a larger goal, though. Modi is striving to recognize and celebrate girls in India. This is a part of his "Beti Bachao, Beti Padhao" (Save the Daughter, Educate the Daughter) campaign.

In a country where the births of boys greatly outnumber the births of girls each year, recognizing women becomes increasingly important.

In the historically patriarchal Indian society, many baby girls are killed immediately at birth because they're considered to be less desirable. In fact, a report that was released earlier this year estimated that as many as 2,000 girls a day are killed.

Even if this Twitter campaign only makes a small difference in the perception of young Indian women, anything helps.

See below for a gallery of #SelfieWithDaughter tweets:

See Gallery
Indian Prime Minister's #SelfieWithDaughter campaign is a huge hit
Most meaningful campaign 👏👏👏 #Modi ji's #SelfieWithDaughter campaign
#SelfieWithDaughter campaign launched by Indian Prime Minister Modi a smash hit @narendramodi
#SelfieWithDaughter @narendramodi lifeline of our family love u Aahana
Daddy's Girls #SelfieWithDaughter
#SelfieWithDaughter @narendramodi My daughter Vidya Baheti stay in L.A. USA
Supporting from the USA. Gender Equality Matters #SelfieWithDaughter
Love the #SelfieWithDaughter campaign. My selfie with my daughter Yashasvini @narendramodi. #BetiBachaoBetiPadhao
Okay, I missed the biggest trend of the day. So here goes #SelfieWithDaughter
Daughter holds our hand for a while but heart forever. Blessed to be gifted with daughters. #SelfieWithDaughter
#SelfieWithDaughter @narendramodi ji, here is my daughter Vipanchi Simha
And here's my #SelfieWithDaughter . My Daughter, My Pride! #betibachaobetipadhao
My daughter - My strength - My best advisor - My best well wisher #SelfieWithDaughter # MannKiBaat @narendramodi
#SelfieWithDaughter They say daughter is one of the most beautiful gift world has to give ..... I have two .
I smile the most when I see you smiling - Tashvi Thank you for making my life full of joy. #selfiewithdaughter
#SelfieWithDaughter ....from Thiruvanthapuram, Kerala

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