Chris Christie is 'telling it like it is' in first campaign video
(NYMag) -- Chris Christie is expected to officially enter the already crowded Republican 2016 field on Tuesday, and over the weekend he got things started by repeatedly tweeting out a link to his new campaign website.
Are you ready? Sign up: http://t.co/XNg7GobBE5pic.twitter.com/JjICURKHnr
— Chris Christie (@ChrisChristie) June 28, 2015
Sitting on the sidelines is not an option. Join us! http://t.co/TSfXG4uaHY#TellingItLikeItIs
— Chris Christie (@ChrisChristie) June 28, 2015
Then in a video posted Sunday night, he explained that his "blunt" style can be attributed to growing up with an Irish father and a Sicilian mother (which he often discusses in his speeches).
People often wonder why I am the way I am. This is why. Watch: https://t.co/yTo9Swkr4Y#TellingItLikeItIshttp://t.co/p1ZLCgQPt6
— Chris Christie (@ChrisChristie) June 28, 2015
Important details such as where he's from (New Jersey), what he's done for the state (a "record number of credit downgrades" and "lingering pension problems," as the New York Timesputs it), and why you probably know his name already (late night jokes about his scandal-plagued administration) are omitted.
It's also a bit disappointing that he went with the tag line "Telling It Like It Is" when there are so many Springsteen songs that would make great campaign slogans. (How do you pass up "I'm on Fire ... About Overhauling Social Security"?)
SEE: Photos of candidates who officially announced they're running for president in 2016:
More on AOL.com:
New petition demands cancellation of Donald Trump's TV shows
US pending home sales climb to 9-year high
Justices uphold use of drug implicated in botched executions