Furious Whole Foods customers threaten to boycott the chain amid allegations that it overcharged for food

Whole Foods Accused Of Overcharging Customers Again

Whole Foods is facing a massive backlash online following reports that the chain is under investigation for allegedly overcharging customers.

People are lashing out at the company on its Facebook page, claiming they will no longer shop there due to the accusations that stores mislabeled packaged foods and sold them for more than they were worth.

Whole Foods has denied the allegations.

"Your overcharging practices are deplorable!" one customer wrote on the company's page. "I no longer shop at Whole Foods. Far better, more honest, less expensive choices out there! Perhaps grab a clue from Trader Joes."

Another wrote, "The mantra that a visit to Whole Foods means a loss of your whole paycheck is true. Disappointed in you. I'll shop elsewhere now."

21 PHOTOS
Whole Foods around the country
See Gallery
Furious Whole Foods customers threaten to boycott the chain amid allegations that it overcharged for food
A customer enters the Whole Foods Market in Superior, Colorado United States July 26, 2017. REUTERS/Rick Wilking
Tomatoes are pictured at a Whole Foods store in San Diego, California, U.S., August 28, 2017. REUTERS/Mike Blake
Grass-fed beef products are pictured at a Whole Foods Market in Pasadena, California, U.S., July 24, 2017. REUTERS/Mario Anzuoni
Cut vegetables for sale are pictured inside a Whole Foods Market in the Manhattan borough of New York City, New York, U.S. June 16, 2017. REUTERS/Carlo Allegri
An organic chicken is seen for sale above an explanation of animal treatment standards at a Whole Foods Market in Medford, Massachusetts, U.S., July 24, 2017. REUTERS/Brian Snyder
Juice drinks for sale are pictured inside a Whole Foods Market in the Manhattan borough of New York City, New York, U.S. June 16, 2017. REUTERS/Carlo Allegri
A sign explains animal treatment standards in the meat department at a Whole Foods Market in Medford, Massachusetts, U.S., July 24, 2017. REUTERS/Brian Snyder
Hummus for sale is pictured inside a Whole Foods Market in the Manhattan borough of New York City, New York, U.S. June 16, 2017. REUTERS/Carlo Allegri
Customers walk by the Whole Foods Market in Boulder, Colorado May 10, 2017. REUTERS/Rick Wilking
The inside of a Whole Foods Market is pictured in the Manhattan borough of New York City, New York, U.S. June 16, 2017. REUTERS/Carlo Allegri
A Whole Foods Market is pictured in the Manhattan borough of New York City, New York, U.S. June 16, 2017. REUTERS/Carlo Allegri TPX IMAGES OF THE DAY
Customers are seen outside a Whole Foods Market in Austin, Texas, U.S. December 14, 2016. REUTERS/Mohammad Khursheed
The inside of a Whole Foods Market is pictured in the Manhattan borough of New York City, New York, U.S. June 16, 2017. REUTERS/Carlo Allegri
Jeff Turnas, President of 365 by Whole Foods Market, walks through a 365 by Whole Foods Market grocery store ahead of its opening day in Los Angeles, U.S., May 24, 2016. REUTERS/Mario Anzuoni
The salad bar is pictured at a 365 by Whole Foods Market grocery store ahead of its opening day in Los Angeles, U.S., May 24, 2016. REUTERS/Mario Anzuoni
An employee checks packaged meat at a 365 by Whole Foods Market grocery store ahead of its opening day in Los Angeles, U.S., May 24, 2016. REUTERS/Mario Anzuoni
Express cashier kiosks are pictured at a 365 by Whole Foods Market grocery store ahead of its opening day in Los Angeles, U.S., May 24, 2016. REUTERS/Mario Anzuoni
Customers check out at a Whole Foods Market in New York City, U.S., February 7, 2017. REUTERS/Brendan McDermid
The inside of a Whole Foods Market is pictured in the Manhattan borough of New York City, New York, U.S. June 16, 2017. REUTERS/Carlo Allegri
A view of fruit and vegetables in a Whole Foods Market shop in London.
A view of cheese in a Whole Foods Market shop in London.
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Those are just two examples out of hundreds of negative comments on the page.

People are also attacking the chain online for its "Responsibly Grown," program, which rates farmers' goods on a scale of good to best.

Critics claim the program unfairly favors conventionally-grown produce over organic foods.

"Shame on you and your deceptive 'Responsibly Grown' rating system," one person wrote on the company's Facebook page. In response, Whole Foods said the rating system is "not as a replacement for the organic seal and the standards it represents."

The company addressed the growing firestorm in a post to its page Thursday afternoon.

Whole Foods

"As always, we appreciate the lively dialogue and feedback of our customers," the company wrote. "That said, we ask that you are always respectful of one another, refrain from defamatory language and spam to the page, and follow our community guidelines in general."

The comment seemed to further enrage some critics.

"You don't want your page 'spammed?' You don't want hordes of angry shoppers? Then don't rip them off. You love taking our money but you hate the whole pesky accountability thing. Got it," wrote one user.

Whole Foods has denied the allegations that it knowingly overcharged customers.

The charges against the company were made by the New York City's Department of Consumer Affairs, which conducted an investigation last fall and found that dozens of Whole Foods' labels overcharged customers by having weights listed that did not match the actual weight of the product.

For example, inspectors weighed eight packages of chicken tenders, which were priced at $9.99 per pound. Consumers who purchased these packages would have been overcharged by about $4.13 on average, according to a DCA release. One package was overpriced by $4.85.

Whole Foods spokesman Michael Sinatra told Business Insider the company had "never intentionally used deceptive practices to incorrectly charge customers."

"Due to the ongoing nature of this matter, we have no further comment other than to say we disagree with the findings and we're vigorously defending ourselves against allegations to the contrary," Sinatra said.

As a matter of company policy, customers can get refunds for any items that have been incorrectly weighed or priced, he said.

The findings are a blow to Whole Foods at a time in which the chain is trying to shed its "whole paycheck" image.

The company has been cutting prices to better compete with retailers such as Wal-Mart and Kroger that are expanding their selection of organic food.

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SEE ALSO: Whole Foods is being accused of overcharging customers

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21 PHOTOS
Whole Foods around the country
See Gallery
Furious Whole Foods customers threaten to boycott the chain amid allegations that it overcharged for food
A customer enters the Whole Foods Market in Superior, Colorado United States July 26, 2017. REUTERS/Rick Wilking
Tomatoes are pictured at a Whole Foods store in San Diego, California, U.S., August 28, 2017. REUTERS/Mike Blake
Grass-fed beef products are pictured at a Whole Foods Market in Pasadena, California, U.S., July 24, 2017. REUTERS/Mario Anzuoni
Cut vegetables for sale are pictured inside a Whole Foods Market in the Manhattan borough of New York City, New York, U.S. June 16, 2017. REUTERS/Carlo Allegri
An organic chicken is seen for sale above an explanation of animal treatment standards at a Whole Foods Market in Medford, Massachusetts, U.S., July 24, 2017. REUTERS/Brian Snyder
Juice drinks for sale are pictured inside a Whole Foods Market in the Manhattan borough of New York City, New York, U.S. June 16, 2017. REUTERS/Carlo Allegri
A sign explains animal treatment standards in the meat department at a Whole Foods Market in Medford, Massachusetts, U.S., July 24, 2017. REUTERS/Brian Snyder
Hummus for sale is pictured inside a Whole Foods Market in the Manhattan borough of New York City, New York, U.S. June 16, 2017. REUTERS/Carlo Allegri
Customers walk by the Whole Foods Market in Boulder, Colorado May 10, 2017. REUTERS/Rick Wilking
The inside of a Whole Foods Market is pictured in the Manhattan borough of New York City, New York, U.S. June 16, 2017. REUTERS/Carlo Allegri
A Whole Foods Market is pictured in the Manhattan borough of New York City, New York, U.S. June 16, 2017. REUTERS/Carlo Allegri TPX IMAGES OF THE DAY
Customers are seen outside a Whole Foods Market in Austin, Texas, U.S. December 14, 2016. REUTERS/Mohammad Khursheed
The inside of a Whole Foods Market is pictured in the Manhattan borough of New York City, New York, U.S. June 16, 2017. REUTERS/Carlo Allegri
Jeff Turnas, President of 365 by Whole Foods Market, walks through a 365 by Whole Foods Market grocery store ahead of its opening day in Los Angeles, U.S., May 24, 2016. REUTERS/Mario Anzuoni
The salad bar is pictured at a 365 by Whole Foods Market grocery store ahead of its opening day in Los Angeles, U.S., May 24, 2016. REUTERS/Mario Anzuoni
An employee checks packaged meat at a 365 by Whole Foods Market grocery store ahead of its opening day in Los Angeles, U.S., May 24, 2016. REUTERS/Mario Anzuoni
Express cashier kiosks are pictured at a 365 by Whole Foods Market grocery store ahead of its opening day in Los Angeles, U.S., May 24, 2016. REUTERS/Mario Anzuoni
Customers check out at a Whole Foods Market in New York City, U.S., February 7, 2017. REUTERS/Brendan McDermid
The inside of a Whole Foods Market is pictured in the Manhattan borough of New York City, New York, U.S. June 16, 2017. REUTERS/Carlo Allegri
A view of fruit and vegetables in a Whole Foods Market shop in London.
A view of cheese in a Whole Foods Market shop in London.
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