On Sunday, music streaming's biggest nemesis, Taylor Swift, penned a thought-provoking letter to Apple asking the company to pay artists during Apple Music's free three month trial period.
Her declaration sparked a revolution which prompted an interestingly quick response from Eddy Cue, Apple's senior vice president of Internet Software and Services, stating they will now pay artists during that free trial period of the new product.
The "Bad Blood" singer swiftly responded.
The real question revolves around the timing of Apple's turnaround -- which has caused quite a stir of suspicion. Taylor Swift has an exponential amount of clout in the music industry. Taylor saves the industry. All eyes are on Apple Music. PR stunt or not -- it does seem a bit orchestrated.
Was Taylor Swift secretly in cahoots with Apple? Here's what people are thinking:
I wonder how much Apple paid Taylor Swift for this 'admirable' but deeply cynical publicity stunt for both parties? 6 or 7 figures? VOTE NOW
— Martin Rossiter (@MartinRossiter) June 22, 2015
conspiracy: Taylor Swift and Apple are in cahoots, it was all just a big media stunt for more buzz and profit
— brooke lou (@brookielouhoo) June 22, 2015
Once Taylor Swift wrote public letter to Apple, they had 0 choice but to reverse course. Good on them, I guess, for wrangling some good PR.
— Bill Werde (@BillWerde) June 22, 2015
— Ryan Adams (@TheRyanAdams) June 23, 2015
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