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First Look: Atlanta Hawks' new uniforms

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Atlanta Hawks Announce GM Danny Ferry 'Stepping Down'


The Atlanta Hawks are set to unveil their new uniforms on Wednesday but, like most secrets during the Information Age, the duds were leaked early on the Internet. Here's a gander at what the team's home, away and alternate kits will look like.

For an expanded version, which also includes new team apparel, check out this link to a .pdf from the Atlanta Journal-Constitution (it's flush with gear).

First thoughts:

  • What's with all the triangles? They do add texture to the jerseys, but are also very distracting. It's like a watermark that you see on a picture from a printing company. Kinda makes me think of Zelda and the tri-force.
  • Loving the old-meets new with the logos. Spread wings on the waistband; Pac-Man on the legs.
  • The points coming off of the sides of certain letters/numbers are interesting. Not sure I like it, but I don't not like it. Perhaps a callback to the old Atlanta Flames NHL team?
  • The ATL logo is pretty solid. It's not the same as the ATLANTA structure outside Philips Arena, but the open-ended "A" and flow between the three letters is reminiscent of the building's exterior.
  • The jerseys' numbers walk a fine line. They're teetering on the brink of Tampa Bay Buccaneers cartoony, but pull back at just the right moment.
  • Color scheme is awesome. The home whites are crisp; the away blacks are intimidating; and there's plenty of yellow to go around.
  • All in all: a nice call back to the 1980s. They're modern throwbacks with enough garishness to remind us what we loved and hated about those old uniforms. A fine tip-toe job. Just get rid of the triangles.

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