Jeb Bush ready to excite voters with newish logo

(NYMag) --Jeb Bush's unofficial presidential campaign (until tomorrow) has released a new official logo which is devoid of "Bush", but still punctuated with enthusiasm:
— Jeb Bush (@JebBush) June 14, 2015
Like the candidate it represents, the design is a somewhat-updated reboot of a version used for previous campaigns:
Jeb! has used the same logo since 1994. pic.twitter.com/QGsbWGr7Ot
— Andrew Kaczynski (@BuzzFeedAndrew) June 14, 2015
And as is their way, Twitter folks are providing some thoughtful analysis of Jeb's new icon:
Seriously – Jeb Bush's logo looks like a flop musical that closes out of town. pic.twitter.com/YTen7NYKd2
— Jon Maas (@jondmaas) June 14, 2015
Gets your laundry whiter than white https://t.co/WJlqNKhR5J
— Gabriel Roth (@gabrielroth) June 14, 2015
Jeb Bush, the Yahoo! of GOP candidates http://t.co/ALEV7N7nGFpic.twitter.com/L06WA6UHBL
— Mike Murphy (@mcwm) June 14, 2015
I went ahead and translated Jeb's logo into Spanish for him. Seems like a huge oversight. pic.twitter.com/3ljntvrJ9z
— Michael Deppisch (@deppisch) June 14, 2015
— Simon Maloy (@SimonMaloy) June 14, 2015
I fixed @jebbush's new logo. Now it's perfect. pic.twitter.com/QDWUtxltxZ
— Rob Tornoe (@RobTornoe) June 14, 2015
I made a new campaign logo for Bernie Sanders. pic.twitter.com/PDjFRx4kGd
— joe mande (@JoeMande) June 14, 2015
Well, the new Jeb! logo thing really got to @RealBenCarson's team. He's just rolled out his own new logo: pic.twitter.com/UX2RjIm4sH
— Shoq (@Shoq) June 14, 2015
Jeb's not-really-new design also harkens back to the 1996 presidential campaign of Lamar Alexander, who left the GOP primary race after placing third in Iowa and New Hampshire, then advised Bob Dole's unsuccessful presidential bid:
@JebBushpic.twitter.com/GsIWLwm4Ad
— pourmecoffee (@pourmecoffee) June 14, 2015
But senior advisor to the Bush campaign and exclamation-point lover Mike Murphy is already quick to defend the logo:
Why Jeb! Logo works well: clean, easy to see from far away, upbeat, and most of all; Consistent. #It'sAboutJeb #Jeb2016
— mike murphy (@murphymike) June 14, 2015
And, gotta say, Hillary logo looks like parking lot directions for a French Hospital... pic.twitter.com/g4tIYo4ZDR
— mike murphy (@murphymike) June 14, 2015
Not the first criticism Hillary Clinton's logo has received of course, but for compelling defense of her design, as well as reviews and rankings of the other 2016 candidates' design schemes, check out this Medium post.
See photos of Bush ahead of his big announcement Monday:
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