Jeb Bush ready to excite voters with newish logo

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Jeb Bush: 'Jeb Is Different Than George'


(NYMag) --Jeb Bush's unofficial presidential campaign (until tomorrow) has released a new official logo which is devoid of "Bush", but still punctuated with enthusiasm:

Like the candidate it represents, the design is a somewhat-updated reboot of a version used for previous campaigns:

And as is their way, Twitter folks are providing some thoughtful analysis of Jeb's new icon:


Jeb's not-really-new design also harkens back to the 1996 presidential campaign of Lamar Alexander, who left the GOP primary race after placing third in Iowa and New Hampshire, then advised Bob Dole's unsuccessful presidential bid:

But senior advisor to the Bush campaign and exclamation-point lover Mike Murphy is already quick to defend the logo:

Not the first criticism Hillary Clinton's logo has received of course, but for compelling defense of her design, as well as reviews and rankings of the other 2016 candidates' design schemes, check out this Medium post.

See photos of Bush ahead of his big announcement Monday:

7 PHOTOS
Jeb and George Bush through the years
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Jeb Bush ready to excite voters with newish logo
President George Bush chats with brother Gov. Jeb Bush as they acknowledge cheering supporters at a fundraiser for the Republican Party of Florida at the Contemporary Resort at Disney World in Orlando, Florida, Friday, February 17, 2006. (Photo by Joe Burbank/Orlando Sentinel/MCT via Getty Images)
MACDILL AIR FORCE BASE, UNITED STATES: US President George W. Bush (R) reaches out to shake hands with his brother Florida Governor Jeb Bush (L) shortly after Air Force One arrived at MacDill Air Force Base, Florida, 09 May 2006. AFP Photo/Paul J. Richards (Photo credit should read PAUL J. RICHARDS/AFP/Getty Images)
Washington, UNITED STATES: US President George W. Bush (L) looks on as his brother Florida Governor Jeb Bush speaks 19 April, 2006. Governor Bush was among several governors who met with the president after an Easter trip to Iraq, Afghanistan and Kuwait. AFP PHOTO/Jim WATSON (Photo credit should read JIM WATSON/AFP/Getty Images)
President George Bush (left) and brother Gov. Jeb Bush acknowledge cheering supporters at a fundraiser for the Republican Party of Florida at the Contemporary Resort at Disney World in Orlando, Florida, Friday, February 17, 2006. (Photo by Joe Burbank/Orlando Sentinel/MCT via Getty Images)
ST. PETERSBURG, FL - OCTOBER 19: U.S. President George W. Bush (L) and his brother Florida Governor Jeb Bush (R) smile while greeting supporters during a campaign rally at Progress Energy Park October 19, 2004 in St. Petersburg, Florida. Recent polls indicate Bush is maintaining a slight lead over his Democratic challenger U.S. Sen. John Kerry (D-MA). (Photo by Mark Wilson/Getty Images)
PARK CITY, UT - JANUARY 22: Jeb Bush is seen at Salt Lake City Airport on January 22, 2015 in Park City, Utah. (Photo by JOCE/Bauer-Griffin/GC Images)
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