Disney World to debut new ride based off the 'Frozen' phenomenon

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Disney's Franchise Strategy for Success
Disney's Franchise Strategy for Success


"Frozen" fever is about to reach new heights!

Disney World debuted a first look image and details about the "Frozen Ever After" ride, which is set to hit the Walt Disney World Resort park in Florida of 2016.

The ride is based on 2013's blockbuster animated phenomenon "Frozen," and will be a showcase ride much like the "It's a Small Small World" experience.

Composers Robert Lopez and Kristen Anderson Lopez affiliated with the original score will add new lyrics to existing songs from the film which will be repurposed for the "Frozen Ever After" experience.


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