Disney World to debut new ride based off the 'Frozen' phenomenon

Disney's Franchise Strategy for Success

"Frozen" fever is about to reach new heights!

Disney World debuted a first look image and details about the "Frozen Ever After" ride, which is set to hit the Walt Disney World Resort park in Florida of 2016.

The ride is based on 2013's blockbuster animated phenomenon "Frozen," and will be a showcase ride much like the "It's a Small Small World" experience.

Composers Robert Lopez and Kristen Anderson Lopez affiliated with the original score will add new lyrics to existing songs from the film which will be repurposed for the "Frozen Ever After" experience.

Elsa, Anna, and other Disney Princesses
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Disney World to debut new ride based off the 'Frozen' phenomenon
SOFIA THE FIRST - 'Sofia the First: The Floating Palace' - Sofia and her family take to the high seas for a royal vacation in the first-ever 'Sofia the First' primetime special, 'Sofia the First: The Floating Palace,' premiering SUNDAY, NOVEMBER 24 (7:00 p.m., ET/PT) on Disney Channel and THURSDAY, NOVEMBER 28 (7:00 p.m., ET/PT) on the 24-hour Disney Junior channel. The undersea adventure, in which Sofia is magically transformed into a mermaid, features a special appearance by Princess Ariel from 'The Little Mermaid,' voiced by Disney Legend Jodi Benson who reprises her iconic role from the animated film. The special also introduces a new character named Oona, a young mermaid voiced by Kiernan Shipka ('Mad Men'). (Image by Disney Junior via Getty Images) PRINCESS ARIEL, PRINCESS SOFIA
The Walt Disney Co. Snow White character acts in 'Mickey's Soundsational Parade' in the Main Street, U.S.A. area of Disneyland Park, part of the Disneyland Resort, in Anaheim, California, U.S., on Friday, May 24, 2013. Walt Disney Co., the world's largest entertainment company, said this month fiscal second-quarter profit rose 32 percent, beating analysts' estimates as guests splurged at theme parks in California and Florida. Photographer: Patrick T. Fallon/Bloomberg via Getty Images
NEW YORK - MARCH 14: A person dressed as Princess Tiana (C) is joined on stage by all of the princesses of Disney movies during Princess Tiana�s official induction into the Disney Princess Royal Court at The New York Palace Hotel on March 14, 2010 in New York City. She is seen with people dressed as characters (L-R) Princess Jasmin, Snow White, Mulan, Aurora, Prince Naven, Cinderella, Princess Bell, Pocahantas and Ariel (Photo by Jemal Countess/Getty Images)

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