By JOHN DORN
For some teams, a new uniform often acts as a representation of a new era. For the Milwaukee Bucks, who made the playoffs this past season after finishing a league-worst 15-67 in 2014, this seems about right.
The team was due for a tweak after donning a seemingly Christmas-themed colorway since the 2006-07 season. They've essentially maintained the same logo since the 1999-2000 season, just switching up the color scheme from purple and green to green and red nine years ago.
But toward the tail end of this season, the team revealed a new logo and color pattern, with an awesome teaser video depicting a new era in Milwaukee. New ownership has shown a clear desire to distance the current team from its previous regime, and aside from wins and losses, the best way to do so is a brand new visual identity.
Management is currently in talks to broker a deal for a new arena in Milwaukee. If there are no plans for the Bucks to leave the 27-year-old BMO Center by 2017, the NBA will purchase the team back from the new ownership, and relocation would then be likely.
But in the short term, the Bucks' future is bright. Under Jason KIdd, with Jabari Parker, Giannis Antetokounmpo and Michael Carter-Williams offering promising youth, the team should be a playoff mainstay in the Eastern Conference for some time. Now, they'll look pretty good while doing it.
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