Former Texas Governor Rick Perry announced on Thursday he will pursue the Republican presidential nomination again in 2016, seeking redemption for a fumbled White House bid in 2012 and adding to a crowded field of conservative candidates.
He launched the campaign on his website and scheduled a 10:30 a.m. CDT (1530 GMT) event Thursday in Addison, a Dallas suburb.
"I am running for president because I know our country's best days are ahead of us," Perry said on the site. "The road to the White House will demand my best and I will work every day to earn your support."
Rick Perry through the years
Former Texas Governor Perry launching bid for US president
OKLAHOMA CITY, OK - MAY 21: Former Texas Governor Rick Perry speaks during the 2015 Southern Republican Leadership Conference May 21, 2015 in Oklahoma City, Oklahoma. About a dozen possible presidential candidates will join the conference and lobby for supports from Republican voters. (Photo by Alex Wong/Getty Images)
DES MOINES, IA - MAY 16: Former Texas Governor Rick Perry greets guests at the Republican Party of Iowa's Lincoln Dinner at the Iowa Events Center on May 16, 2015 in Des Moines, Iowa. The event sponsored by the Republican Party of Iowa gave several Republican presidential hopefuls an opportunity to strengthen their support among Iowa Republicans ahead of the 2016 Iowa caucus. (Photo by Scott Olson/Getty Images)
GREENVILLE, SC - MAY 09: Former Texas Governor Rick Perry speaks at the Freedom Summit on May 9, 2015 in Greenville, South Carolina. Perry joined eleven other potential candidates in addressing the event hosted by conservative group Citizens United. (Photo by Richard Ellis/Getty Images)
WAUKEE, IA - APRIL 25: Former Texas Governor Rick Perry speaks to guests gathered at the Point of Grace Church for the Iowa Faith and Freedom Coalition 2015 Spring Kickoff on April 25, 2015 in Waukee, Iowa. The Iowa Faith & Freedom Coalition, a conservative Christian organization, hosted 9 potential contenders for the 2016 Republican presidential nominations at the event. (Photo by Scott Olson/Getty Images)
NASHUA, NH - APRIL 17: Former Texas Gov. Rick Perry speaks at the First in the Nation Republican Leadership Summit April 17, 2015 in Nashua, New Hampshire. The Summit brought together local and national Republicans and was attended by all the Republicans candidates as well as those eyeing a run for the nomination. (Photo by Darren McCollester/Getty Images)
NASHUA, NH - APRIL 17: Former Texas Gov. Rick Perry and former New York Gov. George Pataki greet each other at the First in the Nation Republican Leadership Summit April 17, 2015 in Nashua, New Hampshire. The Summit brought together local and national Republicans and was attended by all the Republicans candidates as well as those eyeing a run for the nomination. (Photo by Darren McCollester/Getty Images)
NASHVILLE, TN - APRIL 10: Former Texas Gov. Rick Perry speaks during the NRA-ILA Leadership Forum at the 2015 NRA Annual Meeting & Exhibits on April 10, 2015 in Nashville, Tennessee. The annual NRA meeting and exhibit runs through Sunday. (Photo by Justin Sullivan/Getty Images)
Rick Perry, former governor of Texas, speaks during an event to formally announce his presidential campaign in a hangar at Addison Airport in Addison, Texas, U.S., on Thursday, June 4, 2015. Perry today announced his second bid for the U.S. presidency, seeking to rehabilitate his image nationally after a series of stumbles and gaffes ended his campaign in 2012. Photographer: Daniel Acker/Bloomberg via Getty Images
SUMMERVILLE, SC - JANUARY 12: Republican presidential candidate, Texas Gov. Rick Perry greets greets workers at Guerin's Pharmacy and soda fountain on January 12, 2012 in Summerville, South Carolina. Guerin's is the oldest pharmacy in South Carolina, founded in 1871. Voters in South Carolina will head to the polls on January 21st. to vote in the primary election to pick their choice for U.S. presidential candidate. (Photo by Richard Ellis/Getty Images)
Texas Governor Rick Perry in Beverly Hills on Tuesday morning, February 12, 2013 talks about his campaign to lure California businesses to Texas. (Photo by Al Seib/Los Angeles Times via Getty Images)
BOONE, IA - DECEMBER 31: Republican presidential hopeful Texas governor Rick Perry speaks during a campaign stop at The Gigglin' Goat on December 31, 2011 in Boone, Iowa. With less than one week before the Iowa caucuses, Rick Perry is continuing his bus tour through Iowa. (Photo by Justin Sullivan/Getty Images)
BUDA, TX - NOVEMBER 2: Texas Republican Gov. Rick Perry speaks to supporters at the Victory Texas and Republican Party of Texas election night watch party at the Texas Disposal Systems Exotic Game Ranch on November 2, 2010 in Buda, Texas. Gov. Perry has been elected to his third term by defeating Democratic challenger Bill White. (Photo by Ben Sklar/Getty Images)
NEW ORLEANS, LA - APRIL 9: Texas Governor Rick Perry speaks to delegates at the Southern Republican Leadership Conference, April 9, 2010 in New Orleans, Louisiana. Many of the Republican Party's most prominent members will be speaking at the conference which runs from April 8-11. (Photo by Cheryl Gerber/Getty Images)
US President George W. Bush (L) participates in a briefing on Hurricane Ike damage with Texas Governor Rick Perry (R) at Ellington Field in Houston, Texas, September 16, 2008. Bush travelled to The hurricane affected areas to reassure residents that the government would work as quickly as possible to restore normality to Texas. AFP PHOTO/Jim WATSON (Photo credit should read JIM WATSON/AFP/Getty Images)
Rick Perry (R) Governor of Texas speaks during a press conference offered at US Embassy in Mexico City, 24 June 2004. Perry declared that his Government takes the cases of Mexican in the death road in Texas 'very very seriously, every one of those cases are reviewed by my office and by me personally before they go forward. At left, the US Ambassador in Mexico, Tony Garza. AFP PHOTO/Omar TORRES (Photo credit should read OMAR TORRES/AFP/Getty Images)
393611 04: Governor Tomas Yarrington (L) of the state of Tamaulipas, Mexico, and Texas Governor Rick Perry listen to remarks during the U.S. and Mexico Border Summit August, 22, 2001 in Edinburg, TX. (Photo by Alicia Wagner Calzada/Getty Images)
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The longest-serving governor in Texas history, Perry's 2012 candidacy fell apart in an embarrassing Republican debate performance when he failed to remember the third of three government agencies he wanted to scrap, blurting out "Oops."
On the campaign trail, Perry will be expected to tout low taxes in his home state and the 1.4 million jobs he says Texas gained since 2007.
Perry, 65, has presented himself since as a more thoughtful, policy-oriented candidate. He told The Washington Post as he left office after 14 years last December that he would be "a substantially different, versed candidate" if he ran in 2016.
Wearing his signature thick-framed glasses, Perry used an agriculture summit in the early voting state of Iowa in March to try to showcase his grasp of foreign policy, one of his weak points the last time around.
Perry attacked President Barack Obama's China policy and the administration's diplomatic opening to Cuba at the event.
Perry's campaign might suffer from a felony case against him on charges of abuse of power over his veto of funding for a state ethics watchdog. Perry said the case is a political ploy.
"Rick Perry is the most accomplished of all of the folks that are potentially running in 2016," Republican strategist Ford O'Connell said. The Republican presidential field already includes nine announced candidates.
"He's going to have to take it from resume to action on the stump and at the ballot box," he said. "It's very hard in politics to get a second chance to make a first impression."
This time around, he made an early start to fundraising, naming more than 80 major donors who will support his campaign or SuperPAC.