Kim Kardashian 'Wasn't good at eating the burger,' Carl's Jr. CEO says

Carl's Jr. CEO on Kim Kardashian: 'She Wasn't Good at Eating the Burger'

Eating a hamburger in a commercial isn't as easy as it looks!

Carl's Jr. CEO Andy Puzder spoke to the Associated Press about why Sports Illustrated model Kate Upton made the fast food chain's "classic" burger "a lot hotter" but reality star Kim Kardashian did not.

PHOTOS: Kate Upton's Barely There Bikinis

Puzder explained that the Keeping Up With the Kardashians star ended up filming a spot for a salad instead of a hamburger because "she wasn't good at eating the burger."

He also admitted, "If we had not been promoting a salad, we probably never would've done an ad with Kim."

A representative for Kardashian disputed the account, however, and said a salad ad was chosen because she had a fitness DVD and wanted to eat something that tied in more with her brand.

In order to model with the burger, Puzder wants you to really love it. "We don't want somebody that's going to go out there and say, 'Well, I don't eat burgers,'" he said.

WATCH: Is This the Sexiest Carl's Jr. Ad Ever?

Sports Illustrated model Samantha Hoopes will be the next gorgeous gal featured in a Carl's Jr. ad, which premieres on Monday with "The Most American Thickburger," a beef patty between a split hot dog and potato chips. If you can make eating that look good, you can model anything!

Samantha Hoopes
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Kim Kardashian 'Wasn't good at eating the burger,' Carl's Jr. CEO says
Samantha Hoopes attends 'Sports Illustrated Hosts "Club SI"' at LIV Nightclub at the Fontainebleau in Miami Beach, Fl on February 19, 2014.
WEST HOLLYWOOD, CA - FEBRUARY 20: Fashion Model Samantha Hoopes attends the Vanity Fair and L'Oreal Paris Girl Rising benefit at 1 OAK on February 20, 2015 in West Hollywood, California. (Photo by Paul Archuleta/FilmMagic)
NEW YORK, NY - FEBRUARY 10: Model Samantha Hoopes attends the 2015 Sports Illustrated Swimsuit Issue celebration at Marquee on February 10, 2015 in New York City. (Photo by Gilbert Carrasquillo/FilmMagic)
PHILADELPHIA, PA - DECEMBER 16: Model Samantha Hoopes attends the Philadelphia Style Holiday Issue Celebration with cover star Samantha Hoopes on December 16, 2014 in Philadelphia, Pennsylvania. (Photo by Lisa Lake/Getty Images for Philadelphia Style Magazine)

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