Google and Levi's partner up for fabric connected technology

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Google ATAP: Your Next Wearable Could Be Your Shirt

Google was playing with its Project Jacquard at I/O, a new fabric technology allows manufacturers to build connected surfaces into clothing. Making it simple to connect devices, while actually allowing clothing brands to make items that are still fashionable. Levi has signed on to be the official first partner of this new project, which means you soon be wearing jeans that have a bit of a shock to them.

Earlier today, Levi's hit the stage with other clothing brans at the Google I/O ATAP presentation today, and explained why they decided to take a swing at this new technology. They essentially are looking to make it simpler for consumers to use their devices in their daily lives.

Levi's is looking to create their own apps, but is also looking for a little bit of help from developers who know a bit more about the tech side of things.

As of now, the partnership seems to be fairly new without any announcements to push any products out yet. Considering Google is working with a highly respected and fashionable clothing brand, this is a very good sign that we might soon see our jeans come to life in the near future.

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Google and Levi's partner up for fabric connected technology
SAN FRANCISCO, CA - MAY 28: Google senior vice president of product Sundar Pichai delivers the keynote address during the 2015 Google I/O conference on May 28, 2015 in San Francisco, California. The annual Google I/O conference runs through May 29. (Photo by Justin Sullivan/Getty Images)
SAN FRANCISCO, CA - MAY 28: Google Android Wear smart watches are displayed during the 2015 Google I/O conference on May 28, 2015 in San Francisco, California. The annual Google I/O conference runs through May 29. (Photo by Justin Sullivan/Getty Images)
SAN FRANCISCO, CA - MAY 28: An attendee plays with a virtual reality gun during the 2015 Google I/O conference on May 28, 2015 in San Francisco, California. The annual Google I/O conference runs through May 29. (Photo by Justin Sullivan/Getty Images)
SAN FRANCISCO, CA - MAY 28: A rig holding 16 GoPro cameras designed for Google Jump is displayed during the 2015 Google I/O conference on May 28, 2015 in San Francisco, California. The annual Google I/O conference runs through May 29. (Photo by Justin Sullivan/Getty Images)
SAN FRANCISCO, CA - MAY 28: Google Android Wear director David Singleton announces Androidwear updates during the 2015 Google I/O conference on May 28, 2015 in San Francisco, California. The annual Google I/O conference runs through May 29. (Photo by Justin Sullivan/Getty Images)
SAN FRANCISCO, CA - MAY 28: Google Photos director Anil Sabharwal announces Google Photos during the 2015 Google I/O conference on May 28, 2015 in San Francisco, California. The annual Google I/O conference runs through May 29. (Photo by Justin Sullivan/Getty Images)
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