Yoga instructors likely don't command thousands of dollars per sponsored post the way fashion bloggers can (Danielle Bernstein of We Wore What recently told Harper's Bazaar that her agency charges between $5,000 and $15,000 for a product placement, a rate that she planned to increase after hitting 1 million followers). But Well+Good reports that some Instayogis are raking it in, either in the form of product placements or travel to retreats and luxury resorts where they are hired to teach (or just pose for beautiful photos).
"I saw all of these girls getting popular by doing yoga on Instagram," said Caitlin Turner (@gypsetgoddess; 234,000 followers). "I thought, I'm cute, I'm strong, I travel to places with cool backdrops, I can do this!" Turner, who lives in Scottsdale, Arizona, recently posted photos from resorts in Tulum and Punta Nizuc, Mexico. When she specifies the yoga clothes she's wearing, it's usually the same indie brand, Alo Yoga. (Turner didn't tell Well+Good if she is paid a fee for featuring products or if they're simply gifted to her.)
Aside from one intro post mentioning the collaboration, none of the photos on the @twofitmoms account featuring the Gaiam line say that Kasperzak and Goldman are brand ambassadors. It seems that om's the word.
La naturaleza, siempre me inspira y me relaja, me encanta hacer ejercicio al aire libre y disfrutar de todos los tesoros que esconde./ nature always inspires me and relax me I always enjoy exercising out side and enjoy all her treasures! 🙏🏻🌿🌲🌾🍂#nature #enjoy #fitness #intensidadmax photo by @trinskyyoga
#wcw to all these beautiful sisters and momma of mine back at @hotelmarquisloscabos a couple of weeks ago!! Take me back!! #msl #sissysquad #plusmom #marquisloscabos #straightenthatlegjules
I just can’t take it!! #love #yogapartner
❤️❤️❤️ Eu não aguento!!! #amor #parceiradeioga
Strike a pose! #yoga
On tonight's episode, @caroleradziwill tells me I need to find balance. How's this? #RHONY
Afternoon Camel pose, and then off to MusiCares to celebrate Bob Dylan! What a crazy weekend! 🙏 namaste bitches
Workout #2 today hot yoga with @sloaner7 and Mariana in ChiTown #dontstoptillyougetenough
Time to tell last nights pizza whose boss. Yoga with @triciadonegan #findthepinkdrop
#cracklifeopen @zicococonut ✌️
Brought my pops @markdalba to 6:30am #hotyoga w @omarrlopez #staymotivated #noexcuses #workhardplayhard
Hot yoga today before work! Photo cred: by J Groff! #GoodForThebody #GoodForTheSoul 🙏
#weekend #fitness #healthy #yoga #zen ✌️☀️
Just chillin upside down #headstand
Practicing for our synchronized swimming routine with our main man @acroshirt
Hi @mandukayoga! To me Yoga means finding a balance between taking yourself seriously and not seriously at all! I pass the tag to these lovely yogis @ninitta @MissLauraMoses @cturlington @esteestanley #thisismyyoga
It may be fashion week, but I make sure to make time to work out and stretch out. Because feeling fit is Always in fashion 💪😉#StrongBodyStrongMind #JustDOit
Thank you @nike and @karaliotta for a killer work out tonight!
Happy World Environment Day! Our decisions today will shape the world our children and grandchildren will live in. Let's make the change we wish to see in the world. It starts with you and I. What positive pledge can you make to contribute to combatting climate change? #WorldEnvironmentDay #WED2014 #islands2014 #WEDChallenge ♻️🌍🌲💚 Feliz Dia Mundial do Meio Ambiente! Nossas ações de hoje vão moldar o futuro de nossos filhos e netos. Vamos fazer a mudança que desejamos ver no mundo. Tudo começa conosco. Que atitude você vai tomar para contribuir na luta contra a mudança climática? #DiaMundialdoMeioAmbiente #ilhas2014
Flying with Kadri Kurgun.So much fun! #acroyoga 😄☀️🍃 Voando com Kadri Kurgun. Muito divertido! #acroyoga
Just breathe ✨🙏 it's #oscar sunday #trainlikeanangel @victoriassecret #VSAngel #preredcarpet
Yoga in paradise #honeymoon #borabora
Paddleboard yoga... 😝💦💪
This inspirational poem was shared with me today and I wanted to share it with you too. Hope you enjoy and take from it what works for you. And a big thank you for all the birthday wishes!!! xxx
She let go.
She let go. Without a thought or a word, she let go.
She let go of the fear.
She let go of the judgments.
She let go of the confluence of opinions swarming around her head.
She let go of the committee of indecision within her.
She let go of all the ‘right’ reasons.
Wholly and completely, without hesitation or worry, she just let go.
She didn’t ask anyone for advice.
She didn’t read a book on how to let go.
She didn’t search the scriptures.
She just let go.
She let go of all of the memories that held her back.
She let go of all of the anxiety that kept her from moving forward.
She let go of the planning and all of the calculations about how to do it just right.
She didn’t promise to let go.
She didn’t journal about it.
She didn’t write the projected date in her Day-Timer.
She made no public announcement and put no ad in the paper.
She didn’t check the weather report or read her daily horoscope.
She just let go.
She didn’t analyze whether she should let go.
She didn’t call her friends to discuss the matter.
She didn’t do a five-step Spiritual Mind Treatment.
She didn’t call the prayer line.
She didn’t utter one word.
She just let go.
No one was around when it happened.
There was no applause or congratulations.
No one thanked her or praised her.
No one noticed a thing.
Like a leaf falling from a tree, she just let go.
There was no effort.
There was no struggle.
It wasn’t good and it wasn’t bad.
It was what it was, and it is just that.
In the space of letting go, she let it all be.
A small smile came over her face.
A light breeze blew through her. And the sun and the moon shone forevermore…
~ Rev. Safire Rose