Under Armour pulls controversial 'Band of Ballers' T-shirt

Under Armour Pulls T-Shirt After Offending Veterans

When Under Armour released its "Band of Ballers" shirt, people quickly began noting its resemblance to the iconic image of U.S. Marines and a Navy corpsman raising the flag during World War II's Battle of Iwo Jima -- a battle in which more than 6,800 American troops died in that battle.

As Business Insider notes, "The 'Band of Ballers' T-shirt is imprinted with the silhouettes of men raising a basketball hoop."

Critics went on to call the shirt offensive, disrespectful and exploitative.

"Part of you wonders how does it possibly come up with the checks and balances," an ESPN reporter told ABC.

As a result of the uproar, Under Armour quickly responded, apologized and pulled the shirt. The company says it has "the utmost respect and admiration" for those who serve.

It's worth noting that Under Armour has demonstrated that support.

The company offers military discounts on its gear and is also a partner of the Wounded Warrior Project, which helps injured veterans and their families.

Not to mention that a look at the comments on Under Armour's Facebook page after the company's quick apology suggest the controversy is likely to blow over with time -- as recent comments seem more forgiving.

There is currently no word on whether the incident will result in any disciplinary action within the company -- which some critics had called for.

Under Armour Band of Ballers Iwo Jima t-shirt reactions
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Under Armour pulls controversial 'Band of Ballers' T-shirt
Under Armour has the utmost respect and admiration for active duty service men and women and veterans who have served our country. (1/3)
We deeply regret and apologize the release of a shirt that is not reflective of our commitment to support & honor our country's heroes (2/3)
We have taken the necessary steps to remove this shirt, and any related shirts, from all retail and ensure this doesn't happen again. (3/3)
@UnderArmour this is disgusting and a slap in the face to my fellow #Marines. "Band of Ballers" shirt? Such a shame http://t.co/BXJASwCCoa
@UnderArmour and to do this on Armed Forces Day too! Total disrespect. Get some people on UA Board who know what Iwo Jima is!
@UnderArmour How does it get to market before someone objects? Who is in the design/marketing team? Asleep at their desks?
@UnderArmour what a disgrace to go against the most iconic statue of the US you should be ashamed of yourselves it was not a mistake
@UnderArmour really unfortunate that yall stopped selling a great design.
@UnderArmour I appreciate the apology but you've made a lot of money from the military and us troops. Never should have happened.
@UnderArmour As a vet & an artist I thought it was a somewhat clever design. Maybe if u wold have donated a chunk of proceeds 2 Wounded Warr
@UnderArmour 6,821 US military died at Iwo Jima, 27 Medals of Honor 14 of them posthumously. It isn't about sensitivity, it's about respect.
@UnderArmour Army vets are commending the shirt. Bring it back. I thought it was great.
@UnderArmour It shouldn't be compared a bunch of overpayed athletes putting up a basketball hoop. Be mindful. Stop thinking about money.
@UnderArmour I didn't think the shirt was offensive, but kudos on your unequivocal apology and rectification. Corporate rolemodels for sure!
@UnderArmour If you have the utmost respect for members of the Armed Forces & veterans, why then print such a shirt?

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