Under Armour pulls controversial 'Band of Ballers' T-shirt

Under Armour Pulls T-Shirt After Offending Veterans
Under Armour Pulls T-Shirt After Offending Veterans


When Under Armour released its "Band of Ballers" shirt, people quickly began noting its resemblance to the iconic image of U.S. Marines and a Navy corpsman raising the flag during World War II's Battle of Iwo Jima -- a battle in which more than 6,800 American troops died in that battle.

As Business Insider notes, "The 'Band of Ballers' T-shirt is imprinted with the silhouettes of men raising a basketball hoop."



Critics went on to call the shirt offensive, disrespectful and exploitative.

"Part of you wonders how does it possibly come up with the checks and balances," an ESPN reporter told ABC.

As a result of the uproar, Under Armour quickly responded, apologized and pulled the shirt. The company says it has "the utmost respect and admiration" for those who serve.

It's worth noting that Under Armour has demonstrated that support.

The company offers military discounts on its gear and is also a partner of the Wounded Warrior Project, which helps injured veterans and their families.

Not to mention that a look at the comments on Under Armour's Facebook page after the company's quick apology suggest the controversy is likely to blow over with time -- as recent comments seem more forgiving.

There is currently no word on whether the incident will result in any disciplinary action within the company -- which some critics had called for.

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