Reese Witherspoon launches lifestyle site Draper James: $85 napkins, southern charm for sale

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Reese Witherspoon Launches Southern Charm Lifestyle Site

As promised, Reese Witherspoon has launched her online lifestyle and retail portal Draper James.

The site went live on Tuesday, and touts the sort of syrupy southern charm the actress is known for in earlier films - and the occasional real-life incident.

"Draper James is all about the grace and charm I was raised with in Nashville, Tennessee. In the south you can never be too kind, too gracious or too well dressed," Witherspoon said in a welcome video to users.

Named for her grandparents, Draper James will offer "a perfect dress so that you feel pretty always, stationary for every occasion... and all that you need to make your space feel like home sweet home," according to the producer and star.

Items for sale at Draper James include four hand-embroidered cocktail napkins (with messages like "Pleased As Punch") for $85, costume jewelry like an intertwined pearl necklace for $200 and a canvas bag that reads "Totes Y'all!" for $155.

Draper James

Witherspoon joins recent self-ordained lifestyle pro Blake Lively in launching sites, all conceivably in the vein of Gwyneth Paltrow's five year old company GOOP - which offers content about wellness, fashion, food, fitness and often insights in the Oscar winner's own life.

Witherspoon is currently on a promotional spree for her Sofia Vergara buddy comedy "Hot Pursuit." Witherspoon and partner Bruna Papandrea's Pacific Standard Productions will also produce an adaptation of the upcoming novel "Luckiest Girl Alive," with Lionsgate set to distribute.


Read original story Reese Witherspoon Launches Lifestyle Site Draper James: $85 Napkins, Southern Charm For Sale At TheWrap

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Reese Witherspoon launches lifestyle site Draper James: $85 napkins, southern charm for sale
TELLURIDE, CO - AUGUST 30: Actress Reese Witherspoon speaks at a seminar at Elks Park at the 2014 Telluride Film Festival - Day 2 on August 30, 2014 in Telluride, Colorado. (Photo by Vivien Killilea/Getty Images For Telluride Film Festival)
TELLURIDE, CO - AUGUST 30: Actress Reese Witherspoon attends the 2014 Telluride Film Festival - Day 2 on August 30, 2014 in Telluride, Colorado. (Photo by Vivien Killilea/Getty Images For Telluride Film Festival)
LOS ANGELES, CA - AUGUST 21: Reese Witherspoon is seen on August 21, 2014 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
LOS ANGELES, CA - AUGUST 08: Reese Witherspoon is seen on August 08, 2014 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
LOS ANGELES, CA - AUGUST 07: Reese Witherspoon is seen on August 07, 2014 in Los Angeles, California. (Photo by GONZALO/Bauer-Griffin/GC Images)
LOS ANGELES, CA - AUGUST 06: Reese Witherspoon is seen in Beverly Hills on August 06, 2014 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
LOS ANGELES, CA - JULY 31: Reese Witherspoon is seen in Beverly Hills on July 31, 2014 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
NEW YORK, NY - MAY 05: Reese Witherspoon attends the 'Charles James: Beyond Fashion' Costume Institute Gala at the Metropolitan Museum of Art on May 5, 2014 in New York City. (Photo by James Devaney/GC Images)
NEW YORK, NY - MAY 05: Reese Witherspoon, Stella McCartney and Kate Bosworth attend the 'Charles James: Beyond Fashion' Costume Institute Gala at the Metropolitan Museum of Art on May 5, 2014 in New York City. (Photo by Neilson Barnard/Getty Images)
NEW YORK, NY - MAY 05: Reese Witherspoon, Stella McCartney and Kate Bosworth attend the 'Charles James: Beyond Fashion' Costume Institute Gala at the Metropolitan Museum of Art on May 5, 2014 in New York City. (Photo by Neilson Barnard/Getty Images)
NEW YORK, NY - MAY 05: Actress Reese Witherspoon attends the 'Charles James: Beyond Fashion' Costume Institute Gala at the Metropolitan Museum of Art on May 5, 2014 in New York City. (Photo by Larry Busacca/Getty Images)
BEVERLY HILLS, CA - APRIL 29: Actress Reese Witherspoon attends The Colleagues' 26th Annual Spring Luncheon at Regent Beverly Wilshire Hotel on April 29, 2014 in Beverly Hills, California. (Photo by Jon Kopaloff/FilmMagic)
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