'Star Wars: The Force Awakens' merchandise to hit stores Sept. 4

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Chewie and Han Solo Are Home in New Star Wars Trailer

By ALEX STEDMAN, Variety

Get ready, "Star Wars" fans -- the first merchandise from the upcoming "Star Wars: The Force Awakens" is set to land in stores Sept. 4, Disney announced Sunday.

In an event dubbed "Force Friday," Disney stores and major retailers worldwide will open at 12:01 a.m. on Sept. 4 to unveil the new products, which include books, toys, comics, collectibles, apps, ebooks, apparel and more. The merch will also be available online at DisneyStore.com.

Fittingly, the announcement comes just one day before unofficial "Star Wars" holiday May the Fourth. "The Force Awakens" will hit theaters on Dec. 18.

"Every lightsaber, every action figure, every LEGO set tells a story for generations of 'Star Wars' fans, and this global event is a celebration of those stories. We're excited to be part of the countdown to this enormous movie moment," said Josh Silverman, executive vice president, global licensing at Disney Consumer Products, in a statement.

Fans are encouraged to document their experiences on the day on social media with the hashtags #ForceFriday and #MidnightMadness.

Additionally, Disney unveiled new product packaging featuring Kylo Ren, a new villain to be introduced in "The Force Awakens," wielding a red lightsaber.

Disney acquired Lucasfilm, the producer of "Star Wars," for $4.05 billion in 2015. "The Force Awakens," directed by J.J. Abrams, will be the first "Star Wars" film in ten years and will kick off a new trilogy in the franchise.

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'Star Wars: The Force Awakens' merchandise to hit stores Sept. 4
From Princess Leia's bikini to Queen Amidala's wedding dress, the creators of a new traveling Star Wars exhibit are hoping to gather geeks, fashionistas and movie fans together to see the costumes that helped bring iconic characters to life. (Feb. 2)
SEATTLE, WA - JANUARY 30: Costume designer Aggie Rodgers and Laela French of Lucasfilm pose at 'Star Wars' and the Power of Costume opening exhibit at EMP Museum at Seattle Center on January 30, 2015 in Seattle, Washington. (Photo by Suzi Pratt/Getty Images)
SEATTLE, WA - JANUARY 30: Actor Anthony Daniels interacts with fans at 'Star Wars' and the Power of Costume opening exhibit at EMP Museum at Seattle Center on January 30, 2015 in Seattle, Washington. (Photo by Suzi Pratt/Getty Images)
SEATTLE, WA - JANUARY 30: Fans get their tickets and enter the building at the opening night of 'Star Wars' and the Power of Costume exhibit at the EMP Museum at Seattle Center on January 30, 2015 in Seattle, Washington. (Photo by Suzi Pratt/Getty Images)
SEATTLE, WA - JANUARY 30: A fan poses for a photo at the opening night of 'Star Wars' and the Power of Costume exhibit at the EMP Museum at Seattle Center on January 30, 2015 in Seattle, Washington. (Photo by Suzi Pratt/Getty Images)
SEATTLE, WA - JANUARY 30: Fans pose for photos at 'Star Wars' and the Power of Costume opening exhibit at EMP Museum at Seattle Center on January 30, 2015 in Seattle, Washington. (Photo by Suzi Pratt/Getty Images)
SEATTLE, WA - JANUARY 30: Fans pose for photos at 'Star Wars' and the Power of Costume opening exhibit at EMP Museum at Seattle Center on January 30, 2015 in Seattle, Washington. (Photo by Suzi Pratt/Getty Images)
SEATTLE, WA - JANUARY 30: Lightsaber duels commence at 'Star Wars' and the Power of Costume opening exhibit at EMP Museum at Seattle Center on January 30, 2015 in Seattle, Washington. (Photo by Suzi Pratt/Getty Images)
SEATTLE, WA - JANUARY 30: Fans gaze in awe at 'Star Wars' and the Power of Costume opening exhibit at EMP Museum at Seattle Center on January 30, 2015 in Seattle, Washington. (Photo by Suzi Pratt/Getty Images)
SEATTLE, WA - JANUARY 30: The original costume of Chewbacca on display at the opening night of 'Star Wars' and the Power of Costume exhibit at the EMP Museum at Seattle Center on January 30, 2015 in Seattle, Washington. (Photo by Suzi Pratt/Getty Images)
SEATTLE, WA - JANUARY 30: Fans marvel at costumes at the opening night of 'Star Wars' and the Power of Costume exhibit at the EMP Museum at Seattle Center on January 30, 2015 in Seattle, Washington. (Photo by Suzi Pratt/Getty Images)
SEATTLE, WA - JANUARY 30: Fans pose for a photo at the opening night of 'Star Wars' and the Power of Costume exhibit at the EMP Museum at Seattle Center on January 30, 2015 in Seattle, Washington. (Photo by Suzi Pratt/Getty Images)
SEATTLE, WA - JANUARY 30: Fans pose for a photo at the opening night of 'Star Wars' and the Power of Costume exhibit at the EMP Museum at Seattle Center on January 30, 2015 in Seattle, Washington. (Photo by Suzi Pratt/Getty Images)
SEATTLE, WA - JANUARY 30: Fans show off their costumes at 'Star Wars' and the Power of Costume opening exhibit at EMP Museum at Seattle Center on January 30, 2015 in Seattle, Washington. (Photo by Suzi Pratt/Getty Images)
SEATTLE, WA - JANUARY 30: Original costumes from the movies of 'Star Wars' on display at the opening night of 'Star Wars' and the Power of Costume exhibit at the EMP Museum at Seattle Center on January 30, 2015 in Seattle, Washington. (Photo by Suzi Pratt/Getty Images)
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