Contemporary Fashion Brands With the Best Resale Value

TRESemme At Rebecca Minkoff - Runway - Mercedes-Benz Fashion Week Fall 2015
Victor Virgile/Gamma-Rapho via Getty ImagesAt thredUp, Rebecca Minkoff fashions generate the highest return for consigners.

By Krystina Gustafson

Which designers command the best return when their fashions are sold online? Online consignment store thredUp has compiled the answer.

The list of high-end brands is full of the usual suspects: Gucci, Burberry and Chanel are some of the names that can earn resellers about $90 to $100 an item. But James Reinhart, co-founder and CEO of thredUp, said that mainstream brands are also leaving their mark, pointing to Zara, J.Crew and Lilly Pulitzer as some of the most-searched labels on the site. Mainstream retail brands typically bring in about $8 to $10 for resellers, according to thredUp's data. Brands such as Zara, which have a lower original price tag, typically sell for about $5.

ThredUp scanned its database of nearly 19,000 labels sold on its site in 2014, and pulled together a list of the contemporary brands -- those that target a younger shopper and are less pricey than true luxury items -- to see which give sellers the most bang for their buck. Determining factors include its original selling price and how in-demand it is among shoppers.

10. Michael Kors

  • Average percent you'll earn of original spend: 12 percent.
  • Average amount you'll earn: $30.
  • Michael Kors is still riding the wave of its namesake designer serving as a judge on "Project Runway." But Reinhart said it's not just the brand's popularity that scored it a place on the top 10 list. "It's their ability to kind of stretch the brand," he said, pointing to its lower-priced Michael by Michael Kors line as well as its reach across handbags and apparel.

9. Diane von Furstenberg

  • Average percent you'll earn of original spend: 13 percent.
  • Average amount you'll earn: $40.
  • Forty years after inventing the iconic wrap dress, designer Diane von Furstenberg's label is still a shopper favorite. While members selling von Furstenberg's styles on thredUp earn an average $40, buyers are also reaping the benefits. The average resale price on the site is $73 -- a fraction of the average retail price of $359.

8. Frye

  • Average percent you'll earn of original spend: 13 percent.
  • Average amount you'll earn: $30.
  • Some Frye boots retail upward of $1,000.

7. Alice + Olivia

  • Average percent you'll earn of original spend: 13 percent.
  • Average amount you'll earn: $35.
  • Synonymous with feminine dresses that are perfect for special occasions, Alice + Olivia is perfect for partygoers who wouldn't be caught dead in the same frock twice.

6. Rag & Bone

  • Average percent you'll earn of original spend: 14 percent.
  • Average amount you'll earn: $40.
  • Rag & Bone makes designer fashion look effortless but often at a steep price -- upward of $200 on a tank top.

5. Marc Jacobs

  • Average percent you'll earn of original spend: 15 percent.
  • Average amount you'll earn: $70.
  • The an average retail price is $900 for a Marc Jacobs handbag.

4. Dooney & Bourke

  • Average percent you'll earn of original spend: 16 percent
  • Average amount you'll earn: $30
  • Handbag maker Dooney & Bourke is one of the fastest-selling labels on thredUp, ranking behind only Lululemon and Toms.

3. Tory Burch

  • Average percent you'll earn of original spend: 17 percent.
  • Average amount you'll earn: $45.
  • Tory Burch fanatics are notorious for wearing the designer's branded ballet flats. One pair listed on thredUP was sold within five minutes.

2. Kate Spade

  • Average percent you'll earn of original spend: 18 percent.
  • Average amount you'll earn: $45.
  • The brand is best known for handbags, the fastest-selling category on thredUp last year.

1. Rebecca Minkoff

  • Average percent you'll earn of original spend: 22 percent.
  • Average amount you'll earn: $55.
  • Rebecca Minkoff built a reputation as a leader in technology among high-end brands. These innovations include connected stores, which feature touch-screen mirrors that allow shoppers to request another size without leaving the dressing room.

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