The Apple Watch started shipping to consumers on April 24, so naturally there's already an app ecosystem springing up to fill it with software.
Apple showcases some of the first apps on its website. Names such as Twitter, Shazam and The New York Times are already bringing their services over to the new gadget.
But don't expect a wrist-mounted iPhone. Early testers find there are both software and hardware limitations when it comes to watch apps.
"Starbucks shows you where to get a latte, but doesn't let you buy one. You have to launch a whole other app, called Passbook, to do that. And Instagram only shows you the 10 most recent pictures in your feed. And they're too small to like with confidence," said The Wall Street Journal's Geoffrey Fowler.
"Think of them more like remote controls for the apps on your phone. You don't really need them. Apple says true native apps are coming later this year, and hopefully they'll do more," said Nilay Patel.
Still, developer interest is high. Analytics firm App Annie has already counted more than 3,000 apps designed specifically for the Apple Watch. Utility apps currently hold the largest share of the market, beating out health and fitness apps and weather tools.
There are even games, but Ars Technica's investigations show some built-in caveats.
"The design language allows for only very simple interactions and interface elements like scrolling lists, stationary buttons, and static images. The more dynamic inputs used in many games feel left out, developers told [Ars Technica.]"
That means you shouldn't expect to sit down and game on the Apple Watch the same way you might on a bigger iPhone screen. Ars expects simpler games will be more successful. (Video via Everywear Games)
Apple says support for native apps that run directly off the watch's hardware will arrive later this year.
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