Women are still being underpaid for doing the exact same job as their male counterparts by 78 cents to the dollar on a national scale. For a wage gap of such epic proportions to persist in modern times is complete insanity (as illustrated by Buzzfeed in the painfully funny video above).
Elana Schlenker, a clever graphic designer from Pittsburgh, created a pop-up shop to sell artwork and get a tiny bit even. Schlenker's pop-up shop, "Less than 100", allows women to only pay 76 cents per dollar. That substantial difference in pay is on-par with the wage gap between men and women in Pennsylvania.
Our inaugural project, 76<100, focuses on the wage gap in Pennsylvania, where women earn just 76% of what men earn. Mirroring this inequality, male shoppers at this location will be charged 100% of the retail price of any item, while women and those who identify as women will be charged 76% of this price. Events held throughout the month will connect, empower, and promote local women and girls.
The project is not for profit, with all sales going directly to our featured artists. We also pay all our contributors and collaborators a fair wage. Less Than 100 is made possible through support from grants and donations.
Check out the goods available at the "Less than 100" shop on Instagram!
A photo posted by elanaschlenker (@elanaschlenker) on Apr 10, 2015 at 8:55am PDT
A photo posted by elanaschlenker (@elanaschlenker) on Apr 7, 2015 at 9:23am PDT
A photo posted by elanaschlenker (@elanaschlenker) on Apr 3, 2015 at 9:26pm PDT
Learn more about the impact of the wage gap here and be sure to spread the word within your community. Click through the slideshow below to get educated on women's issues around the globe.