Pantone creates new paint color inspired by 'Minions'
A word of caution for anyone who wants to put Pantone Color Institute's new hue on their walls: Don't forget your sunglasses.
Pantone teamed up with Illumination Entertainment to create a bright yellow paint color based off the lovable minions from "Despicable Me." Not surprisingly, it's called Minion Yellow.
As kooky as it sounds, a paint color centered around the yellow creatures makes sense. The minions have helped spawn a huge film franchise, including 2013's "Despicable Me 2" and now "Minions," which hits theaters in July.
The paint was "designed to represent the sweet and subversive characters," Pantone said in a news release. "An extroverted hue, it projects playfulness and warmth and is suggestive of intellectual curiosity and enlightenment."
Women's Wear Daily reports the production companies have also teamed up with several London designers to create Minion-inspired fashions. Those pieces, some of which cost as much as $800, will hit stores after the film's summer release.
Other films are getting on the co-branding bandwagon, too.
Gillette jokingly announced it was teaming up with Stark Industries from the "Avengers" franchise to create a line of razors inspired by the superheroes, including Thor and Captain America.