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Hostess Snacks swings and misses on Opening Day promo

Sports fans around the country are fired up about the long-awaited arrival of MLB's Opening Day and you can count Hostess Snacks among the brands looking to get in on a little baseball-themed exposure.

Only problem was that the royals of confectionery creation got crossed up in their sports jargon, racking up a brutal strikeout on Twitter by proudly promoting their baseball-shaped cupcakes with a succinct "touchdown."



While the frosting-filled treats may indeed prove a slam dunk with sweet-toothed MLB fans, it could behoove the baking giants to keep the Ding Dongs on supermarket shelves, not the marketing department.

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Hostess Snacks swings and misses on Opening Day promo
UNIONDALE, NY - MARCH 24: Jaroslav Halak #41 of the New York Islanders lies on the puck as action swirls around him during the second period against the Minnesota Wild at the Nassau Veterans Memorial Coliseum on March 24, 2015 in Uniondale, New York. (Photo by Bruce Bennett/Getty Images)
SHANGHAI, CHINA - MARCH 25: Meagan Duhamel and Eric Radford of Canada performs during the Ice Dancing-Pairs Short Program on day one of the 2015 ISU World Figure Skating Championships at Shanghai Oriental Sports Center on March 25, 2015 in Shanghai, China. (Photo by Lintao Zhang - ISU/ISU via Getty Images)
KEY BISCAYNE, FL - MARCH 25: Kirsten Flipkens of Belgium serves to Stefanie Voegele of Switzerland during day 3 of the Miami Open at Crandon Park Tennis Center on March 25, 2015 in Key Biscayne, Florida. (Photo by Al Bello/Getty Images)
SALT LAKE CITY, UT - MARCH 25: Derrick Favors #15 of the Utah Jazz shoots against the Portland Trail Blazers on March 25, 2015 at EnergySolutions Arena in Salt Lake City, Utah. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2015 NBAE (Photo by Melissa Majchrzak/NBAE via Getty Images)
NASHVILLE, TN - MARCH 24: Filip Forsberg #9 of the Nashville Predators high-fives assistant equipment manager Jeff Camelio before warmups against the Montreal Canadiens at Bridgestone Arena on March 24, 2015 in Nashville, Tennessee. (Photo by John Russell/NHLI via Getty Images)
COLUMBUS, OH - MARCH 24: Jared Boll #40 of the Columbus Blue Jackets throws a punch against Clayton Stoner #3 of the Anaheim Ducks during the second period on March 24, 2015 at Nationwide Arena in Columbus, Ohio. (Photo by Kirk Irwin/Getty Images)
AARHUS, DENMARK - MARCH 25: Greg Garza of United States in action during the International Friendly match between Denmark and Unites States at NRGi Park on March 25, 2015 in Aarhus, Denmark. (Photo by Lars Ronbog / FrontZoneSport via Getty Images)
BRISBANE, AUSTRALIA - MARCH 26: (EDITORS NOTE: Image has been converted to black and white) A competitor jumps in the Decathlon Mens High Jump during the Australian Athletics Championships at the Queensland Sports and Athletics Centre on March 26, 2015 in Brisbane, Australia. (Photo by Chris Hyde/Getty Images)
STEAMBOAT SPRINGS, CO - MARCH 28: Tyra Izor jumps to third place in the ladies' aerials at the 2015 U.S. Freestyle Ski National Championships at Steamboat Ski Resort on March 28, 2015 in Steamboat Springs, Colorado. (Photo by Doug Pensinger/Getty Images)
BOSTON, MA - MARCH 28: Henrik Lundqvist #30 of the New York Rangers allows a goal by Milan Lucic #17 of the Boston Bruins in the first period at the TD Garden on March 28, 2015 in Boston, Massachusetts. (Photo by Jim Rogash/Getty Images)
VARS, FRANCE - MARCH 28: French athlete Eric Barone, 54 years old, rides his bike before he breaks the World Speed Record by bike with a maximum speed recorded at 223,30 Km/h on March 28, 2015 in Vars, France. (Photo by Richard Bord/Getty Images)
ATLANTA, GA - MARCH 27: DeMarre Carroll #5 of the Atlanta Hawks reaches for a steal against Luol Deng #9 of the Miami Heat at Philips Arena on March 27, 2015 in Atlanta, Georgia. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Kevin C. Cox/Getty Images)
SEVILLE, SPAIN - MARCH 27: Rusian Rotan of Ukraine goes for a high ball againsy Juanfran of Spain during the Spain v Ukraine EURO 2016 Qualifier at estadio Ramon Sanchez Pizjuan on March 27, 2015 in Seville, Spain. (Photo by Denis Doyle/Getty Images)
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