Willie Nelson to launch marijuana business: 'Whole Foods' for weed

Willie Nelson Announced Marijuana Brand: Willie's Reserve

Willie Nelson has been one of the world's most famous marijuana advocates for decades, and now that the drug is becoming increasingly legal across the country, he's officially getting into the business.

The 81-year-old announced this week he's launching his own brand of marijuana and stores. He'll open a series of shops that will offer his own strain -- called Willie's Reserve, naturally -- and others that meet his high standards.

"It will be like when you walk into a Whole Foods store," a spokesman for the brand told the Daily Beast. "Whole Foods has their 365 brand, or you can buy Stony Brook, or you can buy Horizon... It'll all fall under that umbrella of 'here's our core beliefs, and here's our mission statement,' and they will be a part of that, to be a part of us."

While he's finding a way to profit off of weed, it's far from his first experience with the drug. Nelson has been arrested for possession multiple times, created the TeaPot Party and even wrote a memoir titled "Roll Me Up and Smoke Me When I Die."

He isn't the first celeb to get into the growing green business either. Cypress Hill's B Real said in February that he's opening his own medical marijuana dispensary, and Bob Marley's estate announced his face will represent the first global brand of marijuana, Marley Natural.

Willie's marijuana brand is expected to be available for purchase in pot-friendly states like Colorado, Alaska and Washington in 2016.

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Willie Nelson to launch marijuana business: 'Whole Foods' for weed
AUSTIN, TX - JULY 04: Singer-songwriter Willie Nelson performs onstage during the 44th Annual Willie Nelson 4th of July Picnic at Austin360 Amphitheater on July 4, 2017 in Austin, Texas. (Photo by Rick Kern/WireImage)
DETROIT, MI - JULY 08: Willie Nelson performs during The 2017 Outlaw Festival at Joe Louis Arena on July 8, 2017 in Detroit, Michigan. (Photo by Scott Legato/Getty Images)
AUSTIN, TX - JULY 04: Singer-songwriter Willie Nelson performs onstage during the 44th Annual Willie Nelson 4th of July Picnic at Austin360 Amphitheater on July 4, 2017 in Austin, Texas. (Photo by Rick Kern/WireImage)
SPICEWOOD, TX - MARCH 16: Willie Nelson (R) and Bobbie Nelson perform in concert during the Luck Reunion at Luck, Texas on March 16, 2017 in Spicewood, Texas. (Photo by Gary Miller/Getty Images)
SAN ANTONIO, TX - FEBRUARY 16: Singer-songwriter Willie Nelson performs in concert as part of the San Antonio Stock Show & Rodeo at the AT&T Center on February 16, 2017 in San Antonio, Texas. (Photo by Rick Kern/WireImage)
AUSTIN, TEXAS - DECEMBER 31: Lukas Nelson (L) and Willie Nelson pose backstage before their New Years Eve concert at ACL Live on December 31, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TEXAS - DECEMBER 31: Willie Nelson performs in concert at ACL Live on December 31, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
KAHULUI, HI - NOVEMBER 30: Lukas Nelson (L) and his father, Willie Nelson, perform on November 30, 2016 in Kahului, Hawaii. (Photo by Erika Goldring/Getty Images)
MOUNTAIN VIEW, CA - OCTOBER 23: Willie Nelson performs during the 30th Anniversary Bridge School Benefit Concert at Shoreline Amphitheatre on October 23, 2016 in Mountain View, California. (Photo by C Flanigan/FilmMagic)
MOUNTAIN VIEW, CA - OCTOBER 23: (L - R) Willie Nelson, Neil Young and Dave Matthews performs during the 30th Annual Bridge School Benefit Finale at Shoreline Amphitheatre on October 23, 2016 in Mountain View, California. (Photo by Tim Mosenfelder/Getty Images)
American country singer Willie Nelson takes a drag off a joint while relaxing at his home in Texas, 2000s. A large amount of marijuana is spread out on the table before him (Photo by Liaison/Getty Images)
SIERRA BLANCA, TX - NOVEMBER 26: In this booking photo provided by the Hudspeth Country Sheriff's Department, musician Willie Nelson is seen in a booking photo November 26, 2010 in Sierra Blanca, Texas. Nelson was arrested for possession of marijuana and released on $2,500 bond. (Photo by Hudspeth Country Sheriff's Department/WireImage)
Singer Willie Nelson performs at an evening event as part of the 'In Performance at the White House' series on the South Lawn of the White House in Washington, DC on November 6, 2014. AFP PHOTO/YURI GRIPAS (Photo credit should read YURI GRIPAS/AFP/Getty Images)
NASHVILLE, TN - APRIL 16: Trace Adkins and Willie Nelson backstage during Keith Urban's Fourth annual We're All For The Hall benefit concert at Bridgestone Arena on April 16, 2013 in Nashville, Tennessee. (Photo by Rick Diamond/Getty Images for the Country Music Hall of Fame and Museum)
L-R: American musicians Minnie Pearl, Ray Charles and Willie Nelson smile together at an unidentified event, 1980s. (Photo by Hulton Archive/Getty Images)
Willie Nelson, Kermit the Frog, Judy Collins and Paul Williams at the Song Writers Hall of Fame Awards at the New York Sheraton Hotel and Towers. June 14, 2001 Photo: Scott Gries/ImageDirect
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