Charlotte McKinney got tons of attention when her saucy Carl's Jr. commercial aired back in January, but it turns out the ad that made a million jaws drop may not actually be selling a million burgers, Inside Edition reports.
The video may have had over 10 million YouTube hits, but that reportedly isn't translating to sales. Research firm Ameritest is claiming in a newly released study that a mere 27 percent of viewers planned to visit the fast food chain after seeing the commercial, and more than half found it to be offensive and irritating.
Sean Scott from Ameritest told INSIDE EDITION, "In this case, sex didn't sell. The ideas that Carl's Jr. was trying to communicate - those ideas of 'no hormones, no steroids, no antibiotics,' those are very relevant to consumers, but her being naked throughout the ad was overshadowing those ideas."
Carl's Jr. has a beef with the Ameritest results, claiming it is: "not consistent with our sales results," noting that sales of their all-natural burgers hit an all-time high the week of the Super Bowl broadcast.
Meanwhile, Charlotte McKinney is thrilled with her Dancing with the Stars performance.
She told INSIDE EDITION, "I felt like a kid again!"
Check out the original commercial here: