'Duang!' Chinese poke fun at Jackie Chan with nonsense word

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'Duang!' Chinese poke fun at Jackie Chan with nonsense word
BEIJING, CHINA - MARCH 03: (CHINA OUT) Actor Jackie Chan attends the opening ceremony of CPPCC on March 3, 2015 in Beijing, China. Third Session of the 12th National People's Congress (NPC) and the Third Session of the 12th Chinese People's Political Consultative Conference (CPPCC) will be held on March 5 and March 3 in Beijing. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)
BEIJING, CHINA - FEBRUARY 26: (CHINA OUT) Jackie Chan attends press conference of 'Dragon Blade' for high box-office on February 26, 2015 in Beijing, China. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)
CHENGDU, CHINA - FEBRUARY 24: (CHINA OUT) Jackie Chan attends 'Dragon Blade' press conference at Jackie Chan Cinema on February 24, 2015 in Chengdu, China. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)
TAIWAN, CHINA - FEBRUARY 12: (CHINA MAINLAND OUT)Jackie Chan promotes for Dragon Blade on 12 February, 2015 in Taipei, Taiwan, China.(Photo by TPG/Getty Images)
BEIJING, CHINA - JANUARY 09: (CHINA OUT) Actor Jaycee Chan appears at court on January 9, 2015 in Beijing, China. Actor Jaycee Chan gets sentenced to six months in prison with a penalty of around 322 dollars over drug offense on Friday in Beijing. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)
BEIJING, CHINA - JANUARY 09: (CHINA OUT) Actor Jaycee Chan appears at court on January 9, 2015 in Beijing, China. Actor Jaycee Chan gets sentenced to six months in prison with a penalty of around 322 dollars over drug offense on Friday in Beijing. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)
BEIJING, CHINA - JANUARY 09: (CHINA OUT) Actor Jaycee Chan appears at court on January 9, 2015 in Beijing, China. Actor Jaycee Chan gets sentenced to six months in prison with a penalty of around 322 dollars over drug offense on Friday in Beijing. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)
BEIJING, CHINA - JANUARY 09: (CHINA OUT) Actor Jaycee Chan appears at court on January 9, 2015 in Beijing, China. Actor Jaycee Chan gets sentenced to six months in prison with a penalty of around 322 dollars over drug offense on Friday in Beijing. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)
HANGZHOU, CHINA - OCTOBER 23: (CHINA OUT) Jackie Chan and his son Jaycee Chan attend commerical event on October 23, 2009 in Hangzhou, China. Actor Jaycee Chan, famous action star Jackie Chan's son, was detained in Beijing together with Taiwanese actor Kai Ko on August 12 for drug use. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)
NANJING, CHINA - JULY 21: (CHINA OUT) Singer Jaycee Chan attends a press conference to promote his new album on July 21, 2010 in Nanjing, China. Actor Jaycee Chan, Jackie Chan's son, was detained in Beijing together with Taiwanese actor Kai Ko on August 12 for drug use. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)
SHANGHAI, CHINA - JUNE 13: (CHINA OUT) Actor Jaycee Chan attends the opening ceremony of 12th Shanghai International Film Festival on June 13, 2009 in Shanghai, China. Actor Jaycee Chan, Jackie Chan's son, was detained in Beijing together with Taiwanese actor Kai Ko on August 12 for drug use. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)
Hong Kong entertainer Jackie Chan (R) poses with his son Jaycee Fong Jo Ming as they take part in a press conference for Chan's concert at Beijing's Bird's Nest stadium, the centrepiece of the 2008 Olympic Games, in Beijing on April 1, 2009. Chan, who is best-known for his often hilarious martial arts comedies, has starred in Hollywood blockbusters such as 'Rush Hour' and takes a lead role in this year's 'Shinjuku Incident'. AFP PHOTO (Photo credit should read STR/AFP/Getty Images)
SHANGHAI, CHINA - JANUARY 21: (CHINA OUT) Jackie Chan and his son Jaycee Chan attend commercial advertisement taping on January 21, 2009 in Shnaghai, China. Actor Jaycee Chan, famous action star Jackie Chan's son, was detained in Beijing together with Taiwanese actor Kai Ko on August 12 for drug use. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)
BEIJING, CHINA - APRIL 1: (CHINA OUT) Jaycee Chan attends a press conference announcing a concert at the Bird's Nest Stadium on April 1, 2009 in Beijing, China. The concert will be called Desendents of the Dragon, it will star Jackie Chan and friends and will take place during China's three day May Day weekend. (Photo by Cao Ji/ChinaFotoPress/Getty Images)
BEIJING, CHINA - JANUARY 09: (CHINA OUT) Actor Jaycee Chan appears at court on January 9, 2015 in Beijing, China. Actor Jaycee Chan gets sentenced to six months in prison with a penalty of around 322 dollars over drug offense on Friday in Beijing. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)
BEIJING, CHINA - JANUARY 09: (CHINA OUT) Actor Jaycee Chan appears at court on January 9, 2015 in Beijing, China. Actor Jaycee Chan gets sentenced to six months in prison with a penalty of around 322 dollars over drug offense on Friday in Beijing. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)
BEIJING, CHINA - JANUARY 09: (CHINA OUT) Actor Jaycee Chan appears at court on January 9, 2015 in Beijing, China. Actor Jaycee Chan gets sentenced to six months in prison with a penalty of around 322 dollars over drug offense on Friday in Beijing. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)
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BEIJING (AP) - Jackie Chan might still be popular in China, but nowadays the pro-Beijing actor is as well-known as fodder for jokes as he is for his gritty martial arts and slapstick humor on screen. His latest contribution to the country's mass culture and entertainment: "duang."

It's not a word, but a sound he made in an old TV commercial meaning something like "ta-da!" A new mash-up video of the old ad has made "duang" a trending topic on China's social media.

The sound began circulating days before the rubberstamp legislature was called into session this week, and some observers see it as a way for the public to question the credibility of delegates and express dissatisfaction with the political system. Chan, now a quasi-politician appointed to a legislative advisory panel, has been singled out not only because of his celebrity status but for his reputation among many Chinese as someone who has been mercenary in aligning himself politically with China's Communist Party to tap the mainland's movie market.

Though the tone of the phrase is more derisive than fun, Chan has been a good sport. "It's quite funny," he told reporters on the steps of Beijing's Great Hall of the People this week.

Chan used the sound in a 2004 infomercial to sell shampoo. In the ad, he maintains there was no "duang" - or special effects - to make his hair look blacker, shinier and softer, but that the shampoo itself was responsible. Authorities later ruled that the commercial made false claims, and Chan's reputation suffered.

The word "duang" - in its Romanized form - has become one of the hottest expressions in Chinese cyberspace, and parodies of Chan's shampoo endorsement are spreading online. Someone has even proposed a Chinese character for the sound by overlaying the two characters of Jackie Chan's name, though modern Chinese does not officially incorporate new characters.

Chan is one of just a few well-known faces connected to the legislature, a body the public has little influence over.

"When the legitimacy of these delegates gets questioned, celebrities such as Jackie Chan are the first to be targeted, because the public does not know other delegates," said Beijing-based independent commentator Shi Shusi. "Those jokes relay a sense of anxiety."

Chan has been a polarizing figure on his own as well. In 2009, he spoke against freedoms in Hong Kong and Taiwan, saying, "The Chinese need to be supervised, or they will do whatever they please." Last year, he spoke against Hong Kong's democracy protests. In 2013, Beijing appointed Chan to the Chinese People's Political Consultative Conference, or CPPCC, the highest advisory body to the national legislature.

"What Jackie Chan has said shows he does not have the sense of right or wrong, but the sense of interest," said Beijing economics professor Hu Xingdou, who called for a boycott of Chan in 2009.

Jokes suggesting slyness and snobbery on Chan's part have surfaced one after another in China's cyberspace over the past several years. When his son, Jaycee Chan, was arrested on drug charges last year, the public gloated, pointing out the irony that the father has served as China's anti-drug ambassador.


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