Victoria Beckham's new campaign for her Autumn/Winter 2015 collection is creating quite the stir.
Though you wouldn't know it by the models, who are curiously posed to make them appear lifeless and unconscious.
Check out the eerie shots which has one model lying on the floor with her eyes closed, and another in which she appears slumped over a chair.
Some critics are comparing the photos to the controversial heroin chic look that was big in the '90s -- you remember.
The Victoria Beckham Collection credits the uncomfortable style of the new images to photographer Colin Dodgson.
"For the past four seasons, we have invited a photographer to interpret the Victoria, Victoria Beckham collection according to their own creative vision for our look book imagery," the label tells ET. "This season we worked with a photographer who has a particular, idiosyncratic style of photography, to shoot the AW15 collection within this series."
The collection is designed to be "free spirited and fun," and "embody the independent spirit of the VVB girl."
But the models don't appear to be having too much fun, do they?
This isn't the first time the 40-year-old designer -- famous for not smiling herself -- has flirted with deathly imagery. She memorably posed for Marc Jacobs in 2008, lying down in a fetal position in one shot, and getting stuffed into a Marc Jacobs shopping bag in another.
But whether you love her aesthetic or not, one thing we can all agree on is the super-stylish Victoria passing off her love of fashion to her 12-year-old son Romeo, who showed off his adorable dance moves in Burberry's festive holiday film last November.